TCL unveiled its vision for an “AI Inspired Life” at IFA 2026 through the Inspiration Habitat, an immersive smart-living environment that brings together advanced displays, AI-powered smart home experiences, and sustainable energy solutions. Built around its Screen Universe concept, the exhibition demonstrates how screens across different forms and applications are evolving into intelligent interfaces that connect people with content, services, and the physical world.
With the FIBA Women’s Basketball World Cup 2026 also taking place in Berlin during IFA, the brand extended this vision beyond the exhibition floor into sports-inspired fan experiences, tying display innovation and AI-enabled living to the energy of the court.
X11L SQD-Mini LED and RayNeo GT Max AR Glasses
At IFA 2026, TCL brought together voices from technology, entertainment, and creative industries to discuss how larger screens, improved picture quality, and smarter interaction are shaping home entertainment.
A key highlight is the X11L SQD-Mini LED TV, which delivers up to 100% BT.2020 wide color gamut coverage across all scenes, precise local dimming, and HDR peak brightness of up to 10,000 nits. The brand also introduced the RayNeo GT Max AR Glasses, which is the first Dolby Vision-certified AR glasses in the world, extending premium viewing beyond the living room into more personal, mobile settings.
NXTHOME: AI Built Into Everyday Living
Through its NXTHOME ecosystem, the brand presented a connected-living approach where smart displays, connected home appliances, AI features, interior design, and sustainable living work together to create a home environment that adapts to people’s needs.
The AiMe Family Companion Robot uses natural multimodal interaction and lifelike motion control to bring AI features into daily routines. TCL’s AI-powered appliances, including the FreshIN 3.0 Ultra Air Conditioner, th Free Built-in Refrigerator, and the AI SuperDrum Laundry Tower P9 Ultra, apply AI capabilities to air care, food storage, and laundry care.
TCL and the FIBA Women’s Basketball World Cup 2026
TCL has long used sport, including the Olympic Games and other major arenas, to connect people through shared moments tied to its “Inspire Greatness” campaign. With IFA 2026 and the FIBA Women’s Basketball World Cup 2026 both held in Berlin, TCL brought the energy of women’s basketball into its Inspiration Habitat through basketball-themed experiences and fan interactions.
The brand is also carrying the spirit of #TCLforHer across these activations and its global communications, highlighting the confidence, resilience, and ambition associated with women’s basketball.
These announcements sit alongside its local pushes, including the C7L SQD Mini LED TV showcased at a Manila media roundtable. For more information on the brand’s products, visit its official website.
Frequently Asked Questions (FAQ)
It’s an immersive smart-living exhibition built around TCL’s Screen Universe, combining advanced displays, AI-powered smart home devices, and sustainable energy solutions to show what an “AI Inspired Life” looks like at home.
TCL states these are the first Dolby Vision-certified AR glasses in the world, bringing premium, cinema-grade viewing into a mobile, personal format.
It supports up to 100% BT.2020 wide color gamut across all scenes, precise local dimming, and HDR peak brightness of up to 10,000 nits.
Since both IFA 2026 and the tournament are held in Berlin, TCL is running basketball-themed experiences and fan interactions inside its Inspiration Habitat as part of its #TCLforHer campaign.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
Emman Tortoza
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
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