ASUS Launches Zenfone Zoom, Priced PhP26,995

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The world’s thinnest camera smartphone with with 3x optical-zoom is finally announced here in the Philippines. The Zenfone Zoom, will soon be available next week for only PhP26,995.

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The launch was held at the Queen City of the South, Cebu City. It’s the perfect place to launch such an amazing phone that can truly capture and immortalize the colors and sights of the Sinulog Festival. According to ASUS, we thought of the Sinulog Festival as the perfect platform to showcase the Zenfone Zoom and its stellar features.

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The event was top-billed by ASUS Country Head, Mr. George Su; ASUS Product Manager, Mr.Lenny Lin; and ASUS Philippines PR Head, Mr.Eason de Guzman. Mr. Su thanked and the media and Filipino consumers for making the company and brand stand out. He also gave everyone a first look of the new ZenFone Zoom. Meanwhile, Mr.Lin presented the product features and A-list benefits of the new Zenfone Zoom from it being an alternative to the much heavier DSLR to its 3X HOYA Lens from Japan. Then, Guzman demonstrated the OIS and zooming capabilities of the Zenfone Zoom.

We had a quick talk with ASUS Philippines Marketing Manager Jamie Zaldivar, and asked about how they are going to market the new Zenfone to Filipinos. According to Zaldivar, they are thrilled to bring the ZenFone Zoom to Filipinos. She added, “The Zenfone Zoom revolutionizes smartphone photography in a way that cannot be matched within easier reach – so that Filipinos can call the more enjoy and indulge in the experience of taking photos with their mobile phones.

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ASUS ZenFone Zoom ZX551ML Specs:

  • Intel Atom 2.5GHz Z3590 quad-core processor
  • 4GB of RAM
  • 5.5-inch full HD display, Corning Gorilla Glass 4, Bluelight filter, 1920 x 1080
  • 128GB of storage, expandable via microSD
  • 13-megapixel rear camera, Panasonic sensor, HOYA dual-periscope lens system, 3X optical zoom, OIS, laser AF, f/2.7-f/4.8
  • 5-megapixel front camera
  • Single SIM
  • 3G, LTE
  • WiFi, Bluetooth, GPS, A-GPS
  • Android 5.1 Lollipop with ZenUI
  • 3000mAh battery, Boostmaster fast charging
  • Available in Pure Black, Ceramic Whilte
  • Availability: January 2016
  • Price: PhP26,995

We will request for a review unit and give you all a comprehensive report. Meanwhile, while the festivities here in Sinulog are on-going, be sure to follow us on Instagram (click this) and like us on Facebook (click this) too see our updates and hands-on.

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Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.

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