Best Flagship of 2025
You are inside SM Cyberzone to buy a shiny new flagship smartphone, but you still haven’t decided. We’ve got you covered in this list that details our best recommendations.From powerful conventional smartphones to innovative foldables and gaming powerhouses, our lineup offers something for every type of user.
Samsung Galaxy S25 Ultra
The Samsung Galaxy S25 Ultra is available in the Philippines with a starting price of ₱84,990 for the 12GB+256GB model. This device features a stunning 6.9-inch QHD+ Dynamic AMOLED display protected by Corning Gorilla Armor 2, a powerful Qualcomm Snapdragon 8 Elite for Galaxy processor, and 12GB of RAM.
Its best feature is its quad-camera system, led by a 200MP main sensor capable of 8K video recording, complemented by a 50MP ultrawide, a 50MP periscope telephoto with 5x optical zoom, and a 10MP telephoto lens. We think it’s amazing because it represents the pinnacle of the traditional smartphone experience, blending top-tier performance, a brilliant display with S Pen stylus functionality, and a professional-grade camera system enhanced by Galaxy AI features, making it the ultimate tool for productivity and creativity.
Our recommended feature on this device: You can shoot LOG videos that add versatility in your videos. Get it if you’re going to use the Galaxy S25 Ultra as your video content tool.
Read our review: https://www.gadgetpilipinas.net/2025/02/samsung-galaxy-s25-ultra-review/
Xiaomi 15
Announced in the first quarter of the year, the Xiaomi 15 is priced at ₱45,999 for the 12GB/256GB variant and ₱49,999 for the 12GB/512GB model. It is powered by the Snapdragon 8 Elite chipset and pacls cameras co-engineered with Leica, all packed into a relatively compact body with a 1-120Hz AMOLED display and a 5,240mAh battery.
We think it’s amazing because it democratizes flagship performance, offering one of the most affordable entry points into the Snapdragon 8 Elite ecosystem without significant compromise. Its Leica-tuned cameras deliver an imaging performance that punches well above its price class, and its compact form factor is a refreshing option for those who prefer smaller yet powerful devices.
Our recommended feature on this device: It’s amazing for street photography. Get it also if you’re into shooting photos of people with soft background bokeh.
Read our review: https://www.gadgetpilipinas.net/2025/03/xiaomi-15-compact-in-size/
HONOR Magic V5
The HONOR Magic V5 is a premium foldable smartphone priced at ₱89,999 for the 16GB+512GB configuration. It sports a 7.95-inch foldable inner display and a 6.43-inch cover screen, both vivid AMOLED panels.
Under the hood, it runs on the Qualcomm Snapdragon 8 Elite processor with a generous 16GB of RAM and is powered by a large 5,820mAh battery. We think it’s amazing because it redefines portability for foldable devices. It is exceptionally thin and light, measuring just 4.2mm when unfolded and weighing 222 grams, making it feel more like a traditional smartphone when closed.
HONOR has packed this sleek frame with flagship power, a versatile triple-camera system, and impressive battery life, making it a top choice for those who want a foldable without the usual bulk.
Our recommended feature on this device: This foldable device is crazy thin! Despite this, the HONOR Magic V5 is an amazing shooter. It features amazing telephoto and portrait features, including Studio Harcourt collaboration.
Read our review: https://www.gadgetpilipinas.net/2025/09/honor-magic-v5-review/
ASUS ROG Phone 9 Pro
Aimed squarely at gamers, the ASUS ROG Phone 9 Pro is available for ₱50,995 for the 16GB+512GB version. This gaming beast is built around the Snapdragon 8 Elite Mobile Platform and features a 6.78-inch E6 AMOLED display, an advanced cooling system, and console-like AirTrigger controls.
We think it’s amazing because it is unapologetically designed for gaming supremacy. It goes beyond raw power by incorporating a suite of AI-enhanced gaming features like X Sense 3.0 for intelligent event detection in games and AI Grabber 2.0 to capture in-game text. Its performance, cooling, and specialized controls provide a tangible edge in competitive play, making it the ultimate device for serious mobile gamers.
Our recommended feature on this device: We love its Anime Veision feature at the back of the phone. Apart from that, this is the most feature-packed flagship gaming smartphone in the market right now.
HUAWEI Pura 80 Ultra
The HUAWEI Pura 80 Ultra, continuing the legacy of the P-series, is available for ₱89,999. While detailed specs focus on its premium positioning, Huawei’s Pura line is synonymous with cutting-edge mobile photography.
We think it’s amazing because it carries forward Huawei’s reputation for camera excellence. This device is crafted for users who see their smartphone as their primary camera, blending sophisticated imaging hardware with advanced software algorithms. The Pura 80 Ultra not only promises breathtaking photos but also comes with premium after-sales services in the Philippines, ensuring a high-end ownership experience.
Our recommended feature on this device: Hands-down, its camera is simply the best. In fact, it’s even better than the other smartphones we reviewed this year so far. If you’re looking for a smartphone that packs the best cameras, you will never go wrong with the HUAWEI Pura 80 Ultra.
Read our full review: https://www.gadgetpilipinas.net/2025/03/asus-rog-phone-9-pro-edition/
Samsung Galaxy Z Fold7
Samsung’s latest large-format foldable, the Galaxy Z Fold7, starts at ₱112,990 for the 12GB+256GB model. It unfolds to reveal a massive 8-inch QXGA+ Dynamic AMOLED 2X main display and is powered by the Snapdragon 8 Elite for Galaxy processor with up to 16GB of RAM. It also incorporates a powerful 200MP main camera and is deeply integrated with AI-powered productivity tools like Gemini Live and Circle to Search.
We think it’s amazing because it is more than just a phone; it’s a portable office and entertainment center. Samsung has refined its foldable formula to create a device that excels at multitasking, offering a PC-like experience with its expansive screen and AI features, making it the ultimate choice for power users who demand productivity on the go.
Our recommended feature on this device: It’s form factor and ecosystem are among the best in the market, especially when it comes to foldables.
Read our full review: https://www.gadgetpilipinas.net/2025/08/samsung-galaxy-z-fold-7-review-ph/
Apple iPhone 17 Pro Max
The Apple iPhone 17 Pro Max is priced starting at ₱92,990 for the 256GB model, with configurations going up to a massive 2TB for ₱155,990. It is expected to continue Apple’s tradition of delivering a polished and powerful user experience built around the seamless iOS ecosystem.
We think it’s amazing because it represents a complete, premium package. The iPhone experience is defined by its luxurious design, clockwork-like software, and access to a robust ecosystem of services and world-class warranty support. For Filipino consumers invested in the Apple platform, the iPhone 17 Pro Max stands as the aspirational model that offers a well-rounded, reliable, and fluid user experience.
Our recommended feature on this device: Apple ProRes LOG, AirDrop, and ecosystem feature. As someone who dual-wields a phone, the Apple iPhone 17 Pro Max always stays in my pocket.
Upcoming OPPO Find X9
The OPPO Find X9 is an upcoming flagship that you are currently reviewing. We do not have local price yet as of writing this article. It packs a 6.59-inch QHD+ AMOLED display and configurations offering up to 16GB of RAM and 1TB of storage. It also features Hasselblad-tuned 50+50+50MP cameras.
We think it’s amazing because it is poised to disrupt the flagship market by combining high-end specifications with a potentially competitive price point. Drawing on OPPO’s strengths, we anticipate it will feature impressive camera technology and industry-leading fast charging. As it prepares for its official launch, the Find X9 is shaping up to be a compelling option for consumers seeking premium features.
While our review is still in progress, this device shows a lot of promise. We wrote our first impressions on this link. If you’re interested in this device, be sure to check it out.
SM Cyberzone has got it all for you
Depending on what you’re looking for in a smartphone, SM Cyberzone has got it all for you. Most, if not all, of these devices are available in their respective concept stores in SM Cyberzone.
Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of gadgetpilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.
