AirAsia selects finalists in its social media reality show

AirAsia CreateCamp 9

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In an unprecedented move, AirAsia came up with the first social media reality show in the country last July 2017. After hundreds of submissions to get a stint as the airline’s first social media brand story teller, AirAsia announced the 5 finalists last August 30 in Makati, Philippines.

As a digital story telling competition, the finalists were chosen for their creative and captivating 6-second video entries. The finalists will then travel to various places in the Philippines including Bohol and the Cordillera region as location shoots for their new entries. They will also undergo intensive digital media production training for a month.

The Finalists

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(L to R) Paolo Garrido, Ray Baguilat , Bea Paragas, AirAsia PH CEO Capt Dexter Comendador, Cara Durano, and Jaip Saluba
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Cara Durano. Cara is a fresh graduate from De La Salle University. She currently handles a clothing store in Cebu called Sunny Side, but her passion lies in adventure and music. You rarely see her around the city, as she loves spending her time outdoors, especially in the mountains. Her goal is to inspire and to instill hope in others through her stories and experiences. On the side, Cara serves in the music ministry of her church and has been exploring the field of photography.
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Ray Ambler Baguilat. Ray is a current business student from the University of Baguio and also a part time financial advisor in an insurance company. In his free time he is a filmmaker and creates most of his content for entertainment and YouTube. As an influencer, he is driven to improve his craft, inspire his peers and to reach more people positively with his works.
Jaip Saluba. Jaip started out his film career in the wedding industry, but eventually found his true calling as a travel filmmaker. He has the burning desire to explore, create, and inspire through this lens. A proud Ilonggo and an adventure enthusiast who expresses his creativity in capturing the wonders of nature. Journeying to new places is his passion because he wants to experience the beauty of the world of endless possibilities.
Bea Par 435
Bea Paragas. Bea is a student and a teacher in her own accord. Her passion fuels her to see the world and share its beauty through the lenses of an old camera. She’s an experience seeker who travels to odd places and does different jobs on her free time with the hopes of finding her calling.
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Paolo Garrido. Paolo is a multimedia practitioner who is determined to adapt and overcome challenges. A rebel who’s goal is to go beyond the trend and give a different approach on the field of multimedia, specifically in travel, videography, and photography.

Create Camp isn’t just a glorified content creation campaign/contest. As a social media reality show, #CreateCamp involves mentoring and joy in utilizing social media as a vehicle to bring stories and message to more people. The finalists aren’t just gunning to receive a million pesos worth of prizes from AirAsia Philippines, but the joy of creating brand stories and learning from this country’s premier story tellers.

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In AirAsia PH’s CEO message, he said that “We are amazed with the quality of work from these young talents and this competition highlights just how much talen and skills are just out there waiting to be discovered, supported, and be given a platform to shine. We are proud to bring finalists from North Luzon, Manila and Visayas to compete for the first-ever social media reality show.”

AirAsia is no stranger to out-of-the-box campaigns and contests in the past. Lasts March 2017, AirAsia held their first 18-hour hackathon. Eventually, Aviato from Singapore bagged the champion of the said contest.

Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.

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