Lazada Philippines has just partnered with Canva to empower Filipino micro, small, and medium-sized enterprises (MSMEs). It does so by making it easy for individuals and businesses to create visual marketing content and by bringing accessible creative tools and resources to sellers.
Lazada – Canva Partnership
The partnership kicks off with the Lazada Seller Hub, a new creative resource to help sellers produce more professional-looking content with ease. This was launched this August, with features including a general template for all Lazada sellers and seven campaign-specific templates for sellers participating in sale campaigns.
The initiative will continue to evolve, including campaign-ready templates to be released every campaign period.
From Selling Products to Building Brands
The partnership aims to make the capability to create high-quality digital content more accessible. Creating these can be critical to standing out in a competitive online marketplace.
“Seller success is at the heart of Lazada’s business, and we know that enabling sellers means giving them more than just access to customers. It means equipping them with the right tools, knowledge, and opportunities to grow,” said Alvin Ching, Lazada Philippines Head of General Operations
The company already supports its sellers through its learning ecosystem, including Lazada University. It provides resources and training designed to help sellers navigate aspects of their eCommerce journey.
“We are excited to work with Lazada to make the creative process easier and more accessible for Filipino entrepreneurs. By bringing Canva’s design capabilities together with Lazada’s seller ecosystem, we hope to give more businesses the confidence and tools to communicate their ideas, showcase their products, and grow their presence online,” said Laura Kantor, Canva Philippines Country Manager.
The two companies are also exploring additional initiatives to strengthen sellers’ creative capabilities. This includes training workshops, dedicated courses, and special subscription offers.
To learn more about the Seller Hub, visit the official website.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
Ram Ronquillo
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
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