Huawei has raised the bar for flagship smartphones with the “King of Imaging”, the new HUAWEI Pura 90s Series. It is now available for pre-order in the Philippines, starting at PHP 54,999.
HUAWEI Pura 90s Series – PH Pre-order
The HUAWEI Pura 90s Series reinforces its position as the King of Imaging by introducing a new range of imaging innovations.
The HUAWEI Pura 90s Pro Max features an industry-leading 200MP Ultra Large Sensor Telephoto Camera with a 1/1.28-inch sensor and the first 200MP RYYB Sensor. The advanced Telephoto Camera system allows you to capture details with clarity.
These are combined with the industry-leading image stabilization of CIPA 7.0, which keeps handheld zoom shots sharp and steady.
Additionally, the HUAWEI Pura 90s Pro Max captures brilliant highlights without overexposure. Its 50MP HDR camera is powered by a 3-in-1 Ultra lighting prism and a dynamic range of up to 16 EV.
The HUAWEI Pura 90s Series introduces the 2nd-generation True-to-Colour Camera, rendering a wider color range with improved accuracy.
Powered by AI
The HUAWEI Pura 90s Series unlocks creative potential for mobile imaging through the power of AI. It intelligently assists with composition and image enhancement.
The upgraded AI Composition assists by quickly identifying photo subjects and providing intelligent framing references. It analyzes scenes in real time and offers on-screen composition suggestions and visual guides based on professional photography principles.
The series also has AI-powered editing tools like AI De-Glare that removes glass reflections, window glare, and screen interference. As well as AI Move, which makes the mundane look magical by letting you isolate, move, resize, or duplicate subjects or objects within a photo.
Rhythm of Colour Design That Suits Your Style
The HUAWEI Pura 90s Series introduces the Rhythm of Color, a new design philosophy inspired by the interplay of light, form, and movement.
It features sleek flat-edged lines and layered color palettes. The HUAWEI Pura 90s Pro Max debuts the Dual-Tone Gradient Mid-Frame in Orange Ocean, inspired by sunlight shimmering in coastal waters during golden hour. There’s also Blazing Purple that reflects the transition from dusk to night. There are also Blush Gold and Graphite Black finishes.
Meanwhile, the HUAWEI Pura 90s Pro comes in a beverage-inspired Orange Soda and Guava Soda. Other colorways include Coconut White and Mulberry Black.
Reliable Connection and Intuitive Experience
The HUAWEI Pura 90s Series is powered by 5G, offering consistent, smooth, and reliable connections. Additionally, it is said to offer smoother signal recovery and stronger performance in weak-coverage areas.
The series also features Celia AI with smarter and more personalized assistance. It makes everyday interactions more convenient and efficient. The intelligent assistant also allows you to hail rides through voice command.
Moreover, the HUAWEI Pura 90s Series has cross-OS sharing with iOS devices.
Powerful Performance
The HUAWEI Pura 90s Series offers flagship performance with a 6000mAh battery. The HUAWEI Pura 90s Pro Max supports 100W HUAWEI SuperCharge and 80W Wireless SuperCharge, while the HUAWEI Pura 90s Pro supports 80W Wired HUAWEI SuperCharge and 50W Wireless HUAWEI SuperCharge.
Additionally, the HUAWEI Pura 90s Pro Max adopts a new Anti-Reflection and Scratch Resistant Kunlun Glass.
The HUAWEI Pura 90s series also gives you access to apps from the HUAWEI AppGallery, like digital banking apps like BDO, BPI, and GCash, to ride-hailing apps like Grab or Angkas, as well as social media platforms like Facebook, YouTube, and Instagram.
Full Specifications
| HUAWEI Pura 90s Pro | HUAWEI Pura 90s Pro Max | |
|---|---|---|
| Display | 6.6-inch 1.5K LTPO OLED 120Hz refresh rate | 6.9-inch 1.5K LTPO OLED 120Hz refresh rate |
| Processor | Kirin 9030S | Kirin 9030S |
| GPU | Maeloon 935 | Maeloon 935 |
| RAM | 12/16GB | 16GB |
| Storage | 256/512GB/1TB | 512GB/1TB |
| Rear Camera | 50MP variable aperture main 40MP ultawide 50MP 4x periscope telephoto | 50MP variable aperture main 200MP 4x periscope telephoto 40MP ultawide |
| Front Camera | 13MP | 13MP |
| Battery | 6000mAh 100W wired fast charging 80W wireless charging | 6000mAh 100W wired fast charging 80W wireless charging |
| OS | EMUI 16 | EMUI 16 |
| Colors | Mulberry Black Coconut White Orange Soda Guava Soda | Graphite Black Blush Gold Blaze Purple Orange Ocean |
Pricing and Availability
The HUAWEI Pura 90s Series is now available for pre-order online and at HUAWEI Experience Stores nationwide. It is priced at:
- HUAWEI Pura 90s Pro (256GB) – PHP 54,999
- HUAWEI Pura 90s Pro (512GB) – PHP 64,999
- HUAWEI Pura 90s Pro Max (512GB) – PHP 79,999
You can pre-order the HUAWEI Pura 90s Series from August 7 to August 19 to enjoy up to PHP 5,000 off via selected bank credit and debit cards. Additionally, you can enjoy exclusive freebies like the HUAWEI Watch FIT 4 (worth PHP 3,999), a HUAWEI Pura exclusive gift box (worth PHP 3,999), and premium services (worth up to PHP 6,499).
Starting 8 PM on August 7 until 12 PM on August 20, you can also avail vouchers worth PHP 4,000 exclusively through the HUAWEI Online Store. Vouchers worth PHP 2,000 will be available from August 7 on Shopee, Lazada, and TikTok. These vouchers are limited only, though.
Moreover, you can join the HUAWEI XMAGE Awards 2026 by submitting your photos here until August 16, 2026. You get a chance to win the Grand Prize worth USD 10,000.
For more information, visit your nearest HUAWEI Experience Store or check out the official Facebook and Instagram.
We also released our First Impressions and Full Review on the HUAWEI Pura 90s Pro Max, which you can read by clicking the links.
Ram Ronquillo
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
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