LG has officially launched its 2025 television lineup in the Philippines, introducing a comprehensive range of AI-powered displays with the company’s latest advancements in home entertainment technology. The new lineup builds on the brand’s established 12-year legacy in OLED innovation while incorporating significant enhancements in artificial intelligence, display quality, and user experience.
Advanced Display Technologies Lead the Portfolio
The 2025 lineup focuses on two display technologies – OLED evo and QNED evo, with the OLED collection featuring three distinct models, each targeting different market segments and user requirements.
The LG OLED AI B5 is the entry point to the OLED range with its enhanced color reproduction and natural viewing experiences through improved hue accuracy. On the other hand, the mid-range LG OLED evo AI C5 has a new Brightness Booster technology that increases overall brightness levels while maintaining vibrant scene clarity. At the premium tier, the LG OLED evo AI G5 combines exceptional visual clarity with an ultra-slim design profile suitable for modern interior aesthetics.
Complementing the OLED offerings, the LG QNED evo AI series debuts Dynamic QNED Color technology alongside a new 100-inch screen size option. This addresses consumer demand for larger displays while maintaining the series’ characteristic slim form factor and advanced color processing capabilities.
Next-Generation AI Processing Architecture
The 2025 television range incorporates three distinct AI processors designed to optimize different aspects of the viewing experience. The α11 AI Processor Gen2 is the flagship processing solution and is designed specifically for high-performance content delivery as well as premium entertainment applications.
On the other hand, the α9 AI Processor Gen8 focuses on picture quality enhancement, delivering advanced upscaling and image optimization. The α8 AI Processor Gen2 ensures consistent performance for standard daily viewing scenarios.
Personalized User Interface and Interaction
The 2025 models introduce user-centric features designed to streamline interaction and content discovery. The central AI button gives users immediate access to personalized content suggestions and environmental adaptations based on viewing history and current context.
Voice ID technology enables automatic user recognition without profile switching requirements. The system can differentiate household members and adjust content recommendations accordingly. When users issue voice commands such as content requests, the television automatically filters results based on individual preferences and viewing patterns.
The interface also incorporates customizable Quick Cards, application prioritization systems, and even an AI Concierge feature that transforms the home screen into a dynamic, responsive environment reflecting user lifestyle preferences.
Enhanced Audio-Visual Processing
LG’s AI Picture Pro technology can analyze individual scenes using three-dimensional mapping techniques, automatically adjusting contrast levels and detail enhancement for optimal visual presentation. Processing occurs in real-time without user input, so image quality is continuously optimized based on content characteristics.
AI Sound Pro complements the visual enhancements by providing adaptive audio processing that adjusts sound characteristics to match content type and room acoustics. The system creates immersive audio environments that adapt to different content genres and viewing conditions.
Redesigned Remote Control Interface
The 2025 lineup introduces a redesigned AI Magic Remote that repositions key functions for improved accessibility. The AI button replaces the previous microphone button location.
A new Home button replaces the traditional Input button, providing direct access to the Home Hub for connected device management.
The remote maintains traditional point, click, and scroll navigation while still integrating enhanced smart ecosystem control capabilities. The design enables unified management of multiple connected devices through a single interface.
Integrated Technical Support
The television systems include an enhanced AI Chatbot capability that provides automated troubleshooting assistance. Users can access technical support by long-pressing the AI button and describing specific issues using natural language. The system analyzes problem descriptions, scans relevant settings, and provides targeted solutions for common technical concerns.
This support system builds upon the 2024 AI Chatbot with improved problem categorization and solution accuracy. It can also distinguish content requests from technical issues to provide appropriate responses.
For more information, you may visit www.lg.com/ph/tv-soundbars/ and stay connected by following LG Philippines on Facebook, Instagram, and TikTok.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
