Less than a month it was launched at the Mobile World Congress, Nokia Philippines has surprisingly announced the availability of the Nokia X in the Philippines. The latter is part of the new Nokia X family of affordable smartphones that run Android apps. This is the answer to the constant clamor of Nokia fans to see a Nokia phone that runs on Android.
Nokia X runs on Android Open Source Project, a highly modified Android operating system. As part of the mid-range line of Nokia, the X family is best suited for those who wish to experience the new Lumia DNA in a more affordable Android flavor.
[su_pullquote]During the launch of the said phone, Nokia affirmed that it has never left their commitment to create innovative and purposeful hardware, and highly customer-focused software ecosystem. Nokia X is an obvious embodiment of Nokia’s commitment.[/su_pullquote]Â According to Pan Asia Nokia Head of Marketing, Gary Chan, Nokia believes that the unique combination of Nokia families will resonate with consumers around the world and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable smartphone segment.
General Manager of Nokia Philippines, Karel Holub, also graced the launched at the heart of Makati. He said, “The Nokia X would be a great device for Filipinos with Fastlane, signature Nokia experiences and a number of third-party apps, in addition to a sturdy and attractive build at an affordable price.”
Nokia X is available in playful and bright colors – bright green, bright red, black and white. It features a highly durable build  thanks to its polycarbonate Nokia. It’s quite heavy for such a small device, but it just feels so robust and solid. But, the Android-powered Nokia isn’t simply a display of Nokia’s design prowess.
What makes it functional to end-users is actually the heart of Nokia X – its operating system. Finally, Nokia has embraced Android. But, it’s an Android phone with a twist – it primarily runs Microsoft Services, not Google services. This is one way for Nokia to maintain its control over the software ecosystem and preserve its brand from being overshadowed by Google’s services. There is a benefit to this though as users will have a chance to enjoy Microsoft and Nokia services such as Here Maps, One Drive, Nokia MixRadio, etc.
As for the hardware specifications, Nokia X isn’t exactly a powerhouse. It runs on 1Ghz Qualcomm Snapdragon Dual Core Processor with 512mb RAM. It has a 4″ WVGA capacitive touchscreen, which offers good readability and visuals. Check out its other hardware specifications:
- 4’’ capacitive touchscreen
- 1 GHz Qualcomm Snapdragon Dual Core Processor
- 512MB RAM
- 3MP camera
- Dual SIM
- Up to 32GB expandable memory
- 1500 mAH battery
- Satellite GPS
- Accelerometer
- Available colors: Bright Green, Bright Red, Black and White
Play Store is replaced with Nokia Store. Users can conveniently purchase apps and in-app purchases using available load balance. This feature is reminiscent of what users can do on Symbian and Asha. Meanwhile, check out these notable apps you can download on Nokia Store.
Nokia X is just the beginning as Nokia is posed to introduce more Nokia X line in the future. Nokia XL and Nokia X+ will soon be launched sometime within the 2nd quarter.
The Nokia X is now available in GMA and within the week in key provincial areas for SRP of Php 5,990. The Nokia X will be available in bright green, bright red, black and white.
Watch out for our unboxing and review soon!
Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of gadgetpilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.
