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Bose Acquires Skullcandy, Keeping it a Separate Audio Brand

Emman Tortoza
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October 23, 2026  ·  2 min read
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Bose Acquires Skullcandy

Bose has acquired Skullcandy, adding the lifestyle audio brand to a portfolio that already runs McIntosh and Sonus faber. The companies announced the deal on October 21, 2026, and did not disclose its financial terms.

Skullcandy will stay a separate brand inside Bose’s Premium Consumer Audio business and keep its base in Park City, Utah. Bose acquires Skullcandy from a fund managed by Mill Road Capital Management LLC, a Connecticut-based private investment firm, with Jones Day acting as Bose’s legal counsel.

The two have worked together for years, and Sound by Bose technology already sits inside Skullcandy earbuds and headphones. The deal opens new ways for Bose to connect with consumers in boardsports, music, gaming and fitness, communities where it has less presence today, while giving Skullcandy access to Bose’s technology, resources, global distribution and commercial relationships.

What the two CEOs said

“For more than 60 years, Bose has been committed to delivering incredible audio experiences however and wherever people choose to listen. As we work to reach even more people, we’re expanding how we do that, not only through Bose products, but through technology partnerships and a growing portfolio of brands,” said Lila Snyder, Chief Executive Officer of Bose Corporation.

“As a privately held company, we have the freedom to make bold, long-term investments in opportunities we believe in, and Skullcandy is a great example of that. They have an established, thriving brand, and together we see tremendous opportunity to create new products and experiences and reach more consumers around the world.”

“We believe this is a win for Skullcandy and our fans,” said Brian Garofalow, Chief Executive Officer of Skullcandy.

“Skullcandy was born on a chairlift in Park City, Utah, over 20 years ago, and we’ve always believed great music should be part of the experiences people love. Joining Bose gives us the opportunity to make those experiences even better by bringing more of their audio expertise and technology to our products, and it opens up even more ways to take Skullcandy further.”

Skullcandy was founded in 2003 on a chairlift in Park City, and makes headphones, earbuds and speakers with deep roots in action sports culture. With the deal, Bose acquires Skullcandy while keeping the brand distinct, and its own portfolio now includes Bose, McIntosh, Sonus faber and Skullcandy.

For more information, visit Bose’s press room or Skullcandy.

Source: Bose

Frequently Asked Questions (FAQ)

Bose Corporation, in a deal announced on October 21, 2026.

The companies did not disclose the price. Financial and other terms of the transaction remain confidential.

Yes. Skullcandy remains a separate brand within Bose’s Premium Consumer Audio business and stays based in Park City, Utah.

A fund managed by Mill Road Capital Management LLC, a Connecticut-based private investment firm. Jones Day acted as Bose’s legal counsel.

Sound by Bose technology, which has been used in Skullcandy earbuds and headphones through a multi-year partnership.

Emman Tortoza

Contributor · Gadget Pilipinas · 5824 articles published

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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