Microsoft’s next-generation Xbox console, internally code-named “Helix,” could retail for between USD 1,200 and USD 1,800 when it launches in 2028, according to a report from Fortune citing company insiders.
Next-Gen Xbox Pricing Projections
The estimate reflects surging RAM and storage costs, alongside indications that Microsoft may end its tradition of heavily subsidizing hardware. While the company previously absorbed multi-billion-dollar losses on consoles to drive software and service adoption, Microsoft CEO Satya Nadella and Xbox head Asha Sharma have recently signaled a move toward fiscal sustainability and hardware profitability.
However, a four-figure price tag seems to be the opposite of what the leadership remarked. Both Sharma and former Xbox chief Phil Spencer have previously warned that mass consumers cannot afford expensive systems.
Analysts suggest the company could introduce smartphone-style financing plans tied to multi-year Game Pass subscriptions, alongside expanded pay-as-you-go cloud gaming tiers.
The high-end console may also debut as a luxury device within a wider ecosystem rather than a mandatory upgrade. Sharma has described Helix as a “family of devices,” suggesting third-party hardware makers like Asus could offer lower-cost models while Microsoft continues supporting current console series hardware. The company is also reportedly targeting a separate handheld Xbox for release in late 2027.
Microsoft has not officially commented on the pricing projections.
Miguel Palispis
Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later. Currently he writes for Gadget Pilipinas and Grit.PH. He is also a musician, foody, gamer, and PC enthusiast.
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