Samsung is joining Sony Pictures for Spider-Man: Brand New Day, set to debut exclusively in theaters on July 31, with a partnership that’s designed to extend the film’s world beyond the screen.
The campaign features an interactive site powered by Samsung Galaxy, based on a tracker built in the film by Ned Leeds, the character played by Jacob Batalon. Samsung is bringing that idea into the real world as a custom experience that lets fans follow Spider-Man sightings, engage with campaign updates, and join a shared community activity.
Built for fans
The Spidey Tracker isa a custom website available in 35 countries worldwide. It will feature cast appearances and interviews, live activations, content drops, hidden easter eggs, and fan-submitted sightings. It’s meant to connect the movie with real-world moments throughout the summer, including appearances in venues, creator videos, and possibly Samsung Experience Stores.
Galaxy devices in the spotlight
The campaign highlights Samsung’s Galaxy Z series foldables and Galaxy Watch, which will appear in the film. Spider-Man will be shown using the Galaxy Z Flip, while Ned Leeds uses the multitasking strengths of Galaxy Z Fold and Galaxy Watch as he tries to locate Spider-Man.
Samsung Mobile eXperience chief marketing officer Keena Grigsby said the collaboration gives the company a way to show how Galaxy technology supports staying connected, whether people are taking photos with friends, keeping up with loved ones, or saving New York.
Sony Pictures’ Jeffrey Godsick said the partnership helped bring Spider-Man’s community-focused spirit to life both on screen and beyond.
Fans can follow Spider-Man sightings in real time and join the wider campaign through the Spidey Tracker community.
Frequently Asked Questions (FAQ)
Q: What is the Spidey Tracker?
A: It is an interactive fan experience powered by Samsung Galaxy that follows Spider-Man sightings and campaign updates.
Q: Which Samsung products are featured?
A: The campaign highlights Galaxy Z Flip, Galaxy Z Fold, and Galaxy Watch.
Q: Who developed the tracker idea in the film?
A: The tracker is described as being developed in the film by Ned Leeds, played by Jacob Batalon.
Q: Where can fans join the experience?
A: Fans can join through the Spidey Tracker website and on X @SpideyTracker.
Q: When does Spider-Man: Brand New Day open in theaters?
A: It opens exclusively in theaters on July 31.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
