HUAWEI introduces the HUAWEI Pura 80 Series, featuring groundbreaking mobile imaging technology and the industry’s first Switchable Dual Telephoto Camera. This latest smartphone lineup combines mobile photography with aesthetic design, setting a new standard in photography, fashion design, and unique style.
HUAWEI Pura 80 Series Details
HUAWEI Pura Series: A Legacy of Style and Substance
The HUAWEI Pura 80 Series, launched in 2012, is a pioneer in photography technology and artistic expression. It features slim silhouettes and camera innovation, such as the HUAWEI P Series’ mono-color dual-lens technology, Super Night Mode, Periscope Tele Lens, 100x SuperZoom Array, 10-Channel Multi-Spectrum Sensor, and Ultra Lighting Macro Telephoto Camera.
Each generation sets new benchmarks and propels the future of imaging innovation, making it a leading figure in mobile photography.
Moreover, the P Series, the industry’s thinnest smartphone, has pioneered innovative design trends with its metal diamond-cut design, twilight color, nano-tech ceramic design, and unique Rococo Pearl color. In 2024, the series was renamed the “HUAWEI Pura Series,” marking a new era of design and intelligent imaging.
The HUAWEI Pura 70 Series was launched under this name, featuring an elegant Forward Symbol Design, Ultra Lighting Pop-out Camera, and Ultra Speed Snapshot.
Additionally, the HUAWEI Pura 80 Series, a pioneer in mobile photography innovation, merges industry-leading technology with a sleek “Fashion Next” aesthetic, elevating the experience of capturing moving images and transforming every frame into a statement of artistry and innovation.
Dual Lenses, Boundless Vision
The HUAWEI Pura 80 Ultra is a revolutionary mobile imaging device featuring the industry’s first Switchable Dual Telephoto Camera. It features a 3.7x Mid-telephoto lens and a 9.4x Ultra-telephoto lens, combined with a 1/1.28-inch ultra-large sensor. This system allows for cinematic portraits and dramatic close-ups with remarkable depth and precision.
The switchable dual-lens system operates with seamless precision, transitioning between focal lengths through micron-level motor control, achieving a 129% increase in light path compared to conventional telephoto modules.
Moreover, the HUAWEI Pura 80 Pro is a powerful Ultra Lighting Macro Telephoto Camera that offers close-range mobile photography with a Super Close Focus of up to 5cm, capturing 40% more light for vivid detail even in challenging low-light conditions. Its large F2.1 aperture enhances light intake, bringing every scene to life with unmatched sharpness and depth.
Mastering Light and Shadow in Every Pixel
The HUAWEI Pura 80 Ultra is a revolutionary mobile camera with a 1-inch Ultra Lighting HDR Camera, a 7x greater sensor than its predecessor. It captures every nuance of light and shadow, preserving fast motion and extreme lighting transitions with precision.
Also, the camera uses real-time TCG-HDR technology, achieving the industry’s highest 16EV, 15x greater than before. This ensures impeccable exposure, vivid detail, and rich tonal accuracy in every shot, cementing HUAWEI’s leadership in smartphone imaging innovation.
The HUAWEI Pura 80 Pro features a 1-inch Ultra Lighting HDR Camera, paired with the AI Cinematic Engine, which delivers stunning video with natural contrast and lifelike color reproduction.
Additionally, it recovers overexposed highlights and retains rich detail in dark scenes, setting a new benchmark for smartphone cinematography. The Ultra Chroma Camera ensures accurate night scene color reproduction, delivering ultra-clear and brilliant nightscapes even in low-light environments.
Iconic, Brilliant Design with Uncompromising Durability
The HUAWEI Pura 80 Ultra and Pura 80 Pro are elegant timepieces with a Forward Symbol design inspired by sunray motifs in jewelry and luxury timepieces. The Ultra model features a golden ring encircling the camera, while the HUAWEI Pura 80 Pro features sculpted curves and elegant hues inspired by monochrome glaze.
Both devices combine aesthetic finesse with advanced durability, with the HUAWEI Pura 80 Ultra reinforced with 2nd Gen Crystal Armor Kunlun Glass for enhanced scratch and drop resistance. Both models have IP69 and IP68 dust and water resistance, ensuring a perfect blend of elegant design and tough resilience.
Capture the Future with the HUAWEI Pura 80 Series
Secure your HUAWEI Pura 80 Ultra or HUAWEI Pura 80 Pro early. Pay a PHP 500 deposit from July 10 to August 6 and get PHP 3,000 off when you pay your remaining balance from August 7 to August 28.
In addition, you can collect early bird vouchers worth PHP 2,000 for the HUAWEI Pura 80 Ultra starting July 31 on Shopee, Lazada, and TikTok Shop, and beginning August 7 on the HUAWEI Online Store. Early bird vouchers for the Pura 80 Pro will also be available on Shopee, Lazada, and TikTok Shop starting July 31, and on the HUAWEI Online Store beginning August 7.
Stay tuned for the official launch of the HUAWEI Pura 80 Series. For more information, click HERE.
Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.
Currently he writes for Gadget Pilipinas and Grit.PH.
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