TCL has retained its position as the leading panel TV brand in the Philippines for the second consecutive year, according to Annual Cumulative Market Share Data from TRS Research. The company achieved top rankings in both market share value and volume across its core TV business segments.
TCL: Celebrating Success and Greatness
The electronics manufacturer also captured the leading position in the premium QLED television segment, demonstrating strength across multiple product categories. This domestic success aligns with TCL’s broader global performance, where the company has secured three top rankings from market research firm Omdia.
Globally, TCL led shipments of 85-inch and larger televisions in 2024 with a 22.1% market share, while also dominating Mini LED TV shipments with a 28.8% share and maintained its leadership position in Google TV shipments from 2021 to 2024.
Founded in 1981, TCL operates in over 160 markets worldwide with specialization in consumer electronics including televisions, audio equipment, and smart home appliances. The company is currently celebrating its 25th year of operations.
“TCL has truly become a trailblazer, driven by an unwavering commitment to innovation, pushing beyond limits to develop cutting-edge, sustainable technologies. We believe this relentless pursuit of progress is what continues to elevate TCL’s brand value. With this recognition, we extend our deepest gratitude to everyone who has helped us achieve this remarkable milestone.”
– TCL Philippines’ visionary CEO Peter Chen
The brand has entered into a significant partnership with the International Olympic Committee extending through 2032. This collaboration will see TCL providing technology solutions for Olympic Villages and enhancing global fan experiences through digital displays and marketing initiatives.
The partnership includes support for the IOC’s Olympic AI Agenda and the “Athletes Moments” initiative, which helps athletes connect with family and friends immediately after competitions.
TCL’s integration of Google TV capabilities with its display technology has been a key factor in its market performance. The company continues to focus on delivering smart home entertainment solutions while expanding its presence in the premium television segment.
For more information, visit TCL’s official website.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
