Play Your Way with the Logitech G Aurora Collection

Logitech G has just unveiled the Aurora Collection comprised of the G735 Wireless Gaming Headset, G715 Wireless Gaming Keyboard, G713 Gaming Keyboard, and the G705 Wireless Gaming Mouse. They come in a clean White Mist design across the products.

According to a blog from the company’s Head of Innovation, Tiffany Beers, the new collection looks to cater to the growing demographic of gamers which now nearly 50% identify as women.

“The word “gamer” probably conjures up an image of a teen boy wearing a headset in a darkened room, having fun with his friends and oblivious to the outside world. But you might be surprised to learn that nearly 50% of gamers identify as women. Unfortunately, the gaming gear available to players has not kept pace with these changing demographics. A lot of gaming gear still takes a one-size-fits-most approach that caters to a traditional, stereotypical type of gamer. But that stereotype hasn’t been accurate for some time.”

Tiffany Beers, Logitech G Head of Innovation

In addition to the white collection, the company unveiled matching accessories including Pink Dawn or Green Flash top plates and keycaps for the keyboards, ear pads + mic boom for the G735 headset, and mousepads. There’s also the cloud palm rest for the keyboards, cable + charm, and a heart-shaped carrying case for the headset, mouse, and cables.

To round out the Aurora Collection, Blue Yeti also introduced Pink Dawn or White Mist color options for its mics.

Here’s a list of products and their respective price from the Logitech G Aurora Collection:

Sources 1, 2, 3 | Photos