Hisense at IFA 2026
Hisense opened its exhibition at IFA 2026 in Berlin under the theme “Innovating a Brighter Life,” introducing its full-category portfolio of home technology and announcing that it has extended its partnership with UEFA as an Official Partner of UEFA EURO 2028.
The agreement marks Hisense’s fourth consecutive UEFA European Championship sponsorship, following its partnerships during the 2016, 2020, and 2024 tournaments. At its IFA booth, the brand set up a UEFA EURO-themed interactive zone with a “Shoot, Score, Share” game where visitors could take goal shots and download auto-generated commemorative photos via QR code.
Hisense Philippines said the long-term sports strategy aims to bring world-class stadium experiences and visual excellence into homes, connecting with football enthusiasts and home theater fans in the country.

Flagship 116UXS RGB MiniLED TV
At the center of Hisense’s display is the flagship 116UXS RGB MiniLED TV, featuring RGB MiniLED Chromagic 2.0 Technology, which introduces cyan as a fourth backlight color to achieve a 110% BT.2020 color gamut, paired with the self-developed Hi-View Engine RGB chip for real-time picture processing. Sound comes from a 6.4.2 OperaSphere Sound system co-tuned by Devialet and the Paris Opera, with TUV Rheinland hardware low blue light certification, Dolby Vision 2 Max, IMAX Enhanced, and Filmmaker Mode.
Rounding out the audio-visual lineup are the UX1 soundbar with 11.2.6 channels, the lightweight HiClips open-ear earbuds, and the 32-inch 4K RoamView touchscreen with a 10-hour battery and Android OS.

PX4 Pro TriChroma Laser Cinema
For cinema enthusiasts and gamers, Hisense showcased its expanded big-screen laser portfolio led by the PX4 Pro TriChroma Laser Cinema. It projects display sizes from 80 to 200 inches at 3,500 ANSI lumens, powered by the LPU 3.0 Digital Laser Engine with 118% BT.2020 color coverage. Hisense bills it as the world’s first FreeSync Premium-certified TriChroma Laser Cinema, with 1ms ultra-low latency and 2K 240Hz refresh rates. The lineup also includes the C3 series and the installation-friendly L9Q ultra-short-throw Laser TV.

AI Companion Suite
Hisense also unveiled its AI Companion Suite, an intelligent whole-home system built around sensing, thinking, communicating, and executing. Powered by the global ConnectLife platform, the ecosystem connects appliances across cooking, laundry, air management, and energy care. Kitchen management is led by the PureTouch Hub Series refrigerator with dual screens and AI ingredient recognition, while the AI Laundry Companion uses AI Fabric Vision to match wash-and-dry cycles, and the award-winning U8 Air Master air conditioner uses Smart Eye Pro technology to optimize temperature, humidity, and airflow.

As Filipino households increasingly seek larger screens and smarter connectivity, Hisense said it continues to set new standards in human-centric innovation and global sports partnerships. Availability of the new products in the Philippines is to be announced.
Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of gadgetpilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.


