Home appliance brand Simplus is celebrating its fifth anniversary this July with “Live Young with Simplus,” a campaign that highlights self-expression and everyday routines of the younger generation as they establish independent, comfortable living spaces.
The brand tapped actor and ambassador Donny Pangilinan to embody the campaign’s energetic, relatable tone and encourage young adults to design homes that reflect their personal style.
Connecting with music fans and creators
Simplus brought the celebration to youth culture by sponsoring Circus Music Festival 8 at Parklinks, Pasig, where it partnered with Automatic Centre to host “The Simplus Fair,” an interactive zone for festivalgoers to view, photograph, and try popular appliances between performances.
Simplus also invited TikTok creators and influencers to a curated Product Experience that featured Kitchen, Personal Care, and Home Living setups, allowing creators to test, film, and showcase how Simplus essentials fit into fast-paced routines.
Giving back to learners
As part of its anniversary activities, Simplus partnered with the National Book Store Foundation, Inc. to run a school supplies donation drive that will provide essential materials to a selected school in Taguig City ahead of the new school year.
Anniversary rewards and customer confidence
To celebrate the milestone and support young households, Simplus is also offering anniversary rewards and ensuring product reliability by backing every product with at least a one-year free replacement warranty.
The brand is also inviting customers to share their “Live Young” moments (photos or short videos featuring Simplus products). Selected entries will win anniversary gift packages, a Simplus coffee maker, or a Simplus vacuum cleaner.
Discover more by checking out Simplus Philippines’ official pages on Instagram and Facebook. You can visit the brand’s website be clicking here.
Frequently Asked Questions (FAQ)
Q: What is the name of Simplus’s anniversary campaign?
A: The campaign is called “Live Young with Simplus.”
Q: Who is the brand ambassador for the campaign?
A: Donny Pangilinan serves as the campaign’s Philippine brand ambassador.
Q: How did Simplus engage the youth during the anniversary?
A: Simplus sponsored Circus Music Festival 8, hosted “The Simplus Fair,” and invited creators to hands-on product experiences.
Q: What community initiative did Simplus run for its anniversary?
A: Simplus partnered with the National Book Store Foundation, Inc. for a school supplies donation drive in Taguig City.
Q: What warranty comes with Simplus products during the anniversary?
A: Every Simplus product includes at least a one-year free replacement warranty.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
