PLDT Home recently recognized the three grand prize winners of its Broadband Free Forever promo, giving them Free Fiber for Life during an awarding ceremony in Makati City. The company also awarded one year of free Fiber service to 75 other subscribers from across the country.
Broadband Free Forever, or BFF, is described as the country’s first and biggest broadband rewards program. It gives new subscribers the chance to enjoy exclusive offers, perks, and the opportunity to win free internet for life.
The grand prize winners each shared their stories, showing how internet access shapes their daily life. For them, the prize does more than remove a monthly bill. It also creates room for household savings, work support, school needs, and personal interests that rely on a stable connection.
Lovelyn San Buenaventura of Dasmariñas, Cavite is an accountant and single mother who works night shifts while raising her seven-year-old son and helping care for her father. She said the prize will allow her family to redirect resources to more important household needs while staying connected for work, school, and entertainment. As a K-pop fan, she also described how online connectivity helps her maintain friendships and take part in hobby-related conversations every day.
For Michael Montepalco of Bacnotan, La Union, the award came as an unexpected blessing. As a real estate agent, he depends on the internet to communicate with clients, send documents, and manage transactions. He also serves as a keyboardist in his church’s music ministry and uses online resources to learn new songs and prepare for worship services.
Mark Quin Palu-ay of Pasig City also learned that his family had won free internet for life after confirmation messages. His wife had joined the promo on behalf of their household. According to him, the family’s PLDT Home Fiber connection plays an important role in their daily routine, especially for their four-year-old child who watches educational content online and is preparing for school. The prize also means more financial flexibility and more opportunities to spend on food, bonding, and other family priorities.
John Y. Palanca, PLDT Senior Vice President and Head of Consumer Business, said the Broadband Free Forever program is about recognizing the stories and aspirations of the families PLDT Home serves.
“More than just a promo, the Broadband Free Forever (BFF) program is a celebration of the stories, journeys, and aspirations of every family that we serve. This is our way of saying thank you to our customers who allow us to be their trusted partner and who continue to inspire us to deliver better digital experiences for their homes.”
The stories of the winners also represent many Filipino families who depend on reliable connectivity. PLDT Home added that broadband access helps people earn a living, study, strengthen relationships, and create meaningful moments at home.
Through the BFF campaign, the company said it continues its commitment to provide experiences that go beyond connectivity and support more inclusive and sustainable progress for Filipino families. Watch out for even bolder and more exciting promos in the future.
For more information, visit PLDT Home’s official website.
Frequently Asked Questions (FAQ)
Q: What did PLDT Home award to the grand prize winners?
A: PLDT Home awarded Free Fiber for Life to three grand prize winners during a ceremony in Makati City.
Q: How many other subscribers received free service?
A: Seventy-five other subscribers received one year of free Fiber service.
Q: What is Broadband Free Forever?
A: Broadband Free Forever, or BFF, is PLDT Home’s broadband rewards program that offers new subscribers perks and a chance to win free internet for life.
Q: Who are the three grand prize winners?
A: The winners are Lovelyn San Buenaventura of Dasmariñas, Cavite; Michael Montepalco of Bacnotan, La Union; and Mark Quin Palu-ay of Pasig City.
Q: What broader message did PLDT Home emphasize?
A: PLDT Home emphasized that reliable connectivity supports work, education, relationships, hobbies, and family life, while reflecting the company’s commitment to meaningful digital experiences.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
