GameJoy bridges love for Jollibee and MLBB to Filipino gamers
Jollibee and Mobile Legends: Bang Bang have launched GameJoy, a nationwide collaboration that combines food, collectibles, and in-game rewards for Filipino gamers. The campaign is positioned as a way to bring together play, meals, and rewards in one experience for MLBB players across the country.
The first phase introduced the “WOW BIDA” Battle Emote, a limited-time in-game item that lets players use a Jollibee-themed emote in MLBB matches, with redemption available until May 20. The second phase centers on the GameJoy Combos, which will run from May 20 to August 19.
GameJoy Combos are meant to sustain player engagement through a mix of physical collectibles and limited-edition digital rewards. Each GameJoy Combo comes with a GameJoy x MLBB Pack that includes one collectible hero card and an instruction card with a unique PIN. That PIN can be used inside the MLBB app to unlock mystery rewards such as skins, emotes, fragments, avatar borders, and a possible All-Skin Unlock.
Jollibee says the meal sets were designed for convenient, less messy eating during gameplay. These meals are conveniently called “handheld”, which is somewhat related to gaming as well. Each combo is priced at PHP 169 and is available in five variants: Yumburger, Jolly Hotdog, Special Cheesy Yumburger, Crunchy Chicken Sandwich, and Original Cheesy Yumburger. Every set also includes regular fries, a regular drink, and a Peach Mango Pie.
Jollibee Philippines marketing vice president Dorothy Ching said the campaign was created to deliver a fun and rewarding experience that connects food, gaming, and everyday moments of joy. MOONTON Games, through head of game publishing business development and partnership Kevin Acuña, also said the collaboration was designed to feel local, fun, and rewarding for the Filipino MLBB community.
The campaign will be available nationwide from May 20 to August 19 and is intended for a broad range of MLBB players, from casual users to more dedicated competitors. The release also highlights the collectible aspect of the promo, encouraging players to collect hero cards and unlock more rewards throughout the campaign period.
Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of gadgetpilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.
