HONOR Philippines marked a significant milestone with the official launch of the HONOR 400 5G June 28, 2025, recording unprecedented first-day sales across the country.
The AI-powered device, priced at PHP 22,999, drew large crowds to shopping centers nationwide as pre-order customers lined up to claim their units. You may check out our full review of the HONOR 400 5G here.
Strong Market Reception
The launch event saw a substantial turnout at major retail locations including SM Baliwag, SM Mall of Asia, SM North EDSA, SM Seaside City Cebu, and SM Fairview. The high demand reflected months of anticipation following the phone’s positioning as “Your AI Phone” in the Philippine market.
“We are honored to have been joined by the HONOR Stars — Miss Universe Philippines 2019 Gazini Ganados and one of GMA Kapuso’s leading ladies Ashley Ortega in this very special milestone. For months, the team has worked tirelessly to bring Your AI Phone HONOR 400 5G to the Philippine market. Today’s launch is a proud moment that reflects the success of those efforts.”
– HONOR Philippines Vice President Stephen Cheng
Technical Specifications
The HONOR 400 5G centers its appeal around advanced photography capabilities, boasting a 200MP main camera alongside a 12MP Ultra-Wide and Macro unit for versatile shooting as well as a 50MP front camera designed for detailed self-portraits.
The smartphone also incorporates AI-powered editing tools that leverage Google’s Veo 2 model via Google Cloud integration. These features include HD Moving Photo capture, AI Eraser, AI Outpainting, and allowing users to create dynamic video content from static images.
The device houses a 6,000mAh Silicon-carbon Battery designed for extended usage and longevity, with the company claiming over 80% battery health retention after four years of use. It supports 80W HONOR Wired SuperCharge technology, enabling 40% battery capacity restoration in 15 minutes.
Pricing and Availability
The HONOR 400 5G comes in three colors – Midnight Black, Tidal Blue, and Desert Gold. The 12GB+512GB variant carries a retail price of PHP 22,999. Customers who pre-ordered between June 17-27, 2025, received complementary items valued at PHP 9,397, including a JBL Go 4 speaker, HONOR Choice Earbuds Clips, and a Jisulife Pro 1.
The promo package also included entry into a premium prize draw featuring a Rolex GMT Master II valued at PHP 600,000 and a Hermès Lindy Mini Bag worth PHP 420,000.
The device is available via HONOR Experience Stores, partner retail locations, Lazada, Shopee, and TikTok Shop. Home Credit financing options allow customers to purchase the device with monthly installments starting at PHP 979 over 18 months.
For more information, you may visit HONOR’s official website, or follow the brand on Facebook, TikTok, and Instagram. For a complete list of retail stores, click here.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
