TECNO Mobile is teaming up with the Koç University in Türkiye, a leading research university located at the intersection of Europe and Asia, to explore the distinctive aesthetic preferences of Turkish consumers in smartphone photography.
The partnership extends TECNO’s global research in multi-skin tone imaging technology with the aim to enhance its Universal Tone technology.
“As a distinguished leader in smartphone imaging, we believe this collaboration will enable us to incorporate cutting-edge research insights into our technology. This allows us to customize our camera technology to provide stunning, true-to-life images that celebrate the rich diversity of beauty in Türkiye while staying authentic to individual identities.”
Fanyi Zhou, TECNO Image Quality Testing Lab Director of the Image Quality Testing & Assessment Department
TECNO – Koç University Partnership
Led by Associate Professor Aykut Coşkun, an internationally renowned design researcher and the director of the KUAR research center, the project merges technology with user-centered design.
The study utilizes surveys, structured interviews, and field studies and investigate Turkish consumers’ portrait photography habits and preferences. Moreover, the behaviors and decisions associated with typical photo taking, editing, and posting experience, problems they encountered during this process.
Prof. Coşkun expressed his enthusiasm and commented, “This partnership is an exciting opportunity to bridge academic research with real-world technological innovation. Enabling the exploration and integration of user insights into development efforts in smartphone photography, it has the potential to redefine this process from a user-centered lens.”
Results from the studies will play a pivotal role in enhancing TECNO Universal Tone technology. Unveiled in 2023, Universal Tone is a multi-skin tone imaging solution that has been continuously evolving and will be integrated into the latest CAMON 40 series.
The technology incorporates three key engines:
- Multi-Skin Tone Restoration Engine
- Local Tuning Engine – adapts to imaging solutions to diverse environmental factors, including lighting conditions, geomorphological landscapes
- AI-Powered Computational Portrait Engine – utilizes TECNO’s self-developed algorithms to create personalized portrait imaging experiences
The partnership will provide users worldwide with imaging experiences that align with their preferences and local aesthetics.
TECNO’s journey is marked by strategic partnerships with academic institutions including the University of Leeds in the UK, Nanyang Technological University in Singapore, and Dar Al-Hekma University in Saudi Arabia. These partnerships are part of the company’s ‘Glocalization’ strategy to highlight its commitment to adapting global innovations to meet the unique demands of local markets.
For more information, visit the official website.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
