Samsung has just released a new global film as part of its Join the Flip Side campaign. These provide teasers for the next-generation Galaxy Z series devices expected to launch later this month at Galaxy Unpacked 2023.
Samsung Join the Flip Side Season 2
The new campaign video continues the campaign theme of the first Join the flip side video released last September. It calls on people to lean into their fascination with innovation. Moreover, it showcases the unique ways the foldables can be used and how they can challenge everything you know about an ordinary smartphone.
The new video highlights the perceived barriers people face when they consider stepping away from the status quo, despite seeing the benefits on the other side.
Through the campaign, the company invites you to defy the norm and enjoy new and unique experiences on the flip side.
“The flip side itself is about more than just a device — it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new. With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”
Sonia Chang, Samsung Electronics Vice President of Brand Marketing Group of Mobile eXperience Business
Join the Flip Side at Galaxy Unpacked 2023
The company is set to showcase its latest technologies designed to open possibilities and transform lives on July 26 at the very first Galaxy Unpacked event in Seoul, Korea.
The event will be streamed live on the official website, Samsung Newsroom, and the official YouTube channel.
Check out the Join the Flip Side Season 2 video below:
If you want to stay up to date on the latest announcements, trailers, and teasers, you can check out the Newsroom here.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
