Astara Philippines Announces New Executive Appointments

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Astara Philippines, the exclusive distributor of Peugeot and GAC Motor vehicles in the country, announces three executive leadership appointments. These are Franz Decloedt as Marketing Director for Astara Philippines handling Peugeot and GAC Motor, Michael John del Pilar as Sales Director for Peugeot Philippines, and Ryan Bermudez as Sales Director for GAC Motor Philippines.

I am thrilled to welcome Franz, MJ, and Ryan to Astara Philippines as we advance our growth plans in the market. Being seasoned leaders with proven track records in their respective fields, they each bring valuable experience that will help accelerate our momentum for Peugeot and GAC Motor through impactful marketing and sales campaigns,”

Raoul Picello, Astara Philippines Managing Director

Astara Philippines New Executive Appointments

Franz Decloedt has more than 20 years of marketing leadership experience. In his new role, he is responsible for driving strategic marketing direction and brand-building efforts for Peugeot and GAC Motor. He was previously Marketing Director for various automotive brands and held leadership roles at several multinational FMCG companies.

Astara Philippines - new executive appointments - featured image
(left to right) Franz Decloedt, Michael John del Pilar, and Ryan Bermudez

Michael John “MJ” del Pilar, on the other hand, will manage sales strategies in partnership with Peugeot’s rapidly expanding network of dealers across the country. He brings close to 25 years of solid experience in sales and marketing from his previous roles with several automotive companies.

Lastly, Ryan Bermudez is a sales leader with extensive experience in the automotive industry. He is in charge of directing all sales planning and strategies which is key to the brand growth of GAC Motor in the country. He previously held positions of increasing responsibility in sales for various automotive brands.

Astara has established itself as a key player in the local automotive industry. Last year, Peugeot was declared the fastest-growing auto brand for its record-breaking performance that resulted in 285% year-over-year growth in retail sales.

For more information on Astara Philippines, visit the official website.

Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.

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