The airasia Super App recently made its official debut in Asean’s largest populated country – Indonesia. This marks the completion of the brand’s Asean expansion in 2022, focusing on Bali as a key international tourist market.
Its ride-hailing service, airasia ride, also made its debut in Bali, allowing for an end-to-end travel journey for everyone using the airasia Super App on the island.
The launch of airasia Super App was officiated by I Gde Wayan Samsi Gunarta, Head of Bali Transportation Bureau, and Tan Mai Yan, the Chief Commercial Officer of airasia Super App at a press conference in Kuta. Amanda Woo, CEO of airasia Super App was also present via video call.
airasia Super App is a digital venture of Capital A (formerly known as AirAsia Group), and was launched in Malaysia back in October 2020, and subsequently in Thailand and the Philippines, in February and April of 2022. Its debut in the Indonesian market is expected to disrupt the local super app space, being the only one to offer a full integrated travel booking experience in one convenient platform.
“We are excited to finally launch here in Indonesia, as this market holds such strong growth potential. It might seem like a Herculean task to break through the existing local super app space which is dominated by a few key players, but we have a unique proposition in terms of what we are offering, and a different approach on how we will penetrate the Indonesian market. No other super apps out there can truly say they are a travel super app and provide their users with a seamless end-to-end experience incorporating both the travel and lifestyle segments together in one platform. We are also the only travel super app platform that owns an airline, enabling us to leverage on the strong travel segment and customer base, hence our focus on growing our presence in key holiday destinations such as Bali first. And we would like to thank the Head of Bali Transportation Bureau for gracing us with his presence at the launch of airasia Super App in Bali today.“
“We are happy to kickstart our airasia Super App Indonesia journey in Bali, as it is definitely the right location to spearhead our growth with a population of over 4 million people and is a world-renowned holiday island destination. As a travel super app, we are confident that we are able to create value for our users, aside from convenience, reliability and affordability with all the products and services which we have and will introduce here soon.”
– Amanda Woo, CEO of airasia Super App
There’s more to airasia Super App than just booking flights
The app has an integrated Online Travel Agent, allowing users to book flights from over 700 global carriers and stay at over 700,000 hotels worldwide, complemented by a ride-hailing service, airasia Super App offers a seamless end-to-end booking experience for all users.
Users are also able to enjoy services like online duty-free shopping, with options for their purchases to be delivered straight to their seats inflight on AirAsia flights, or picked up at any participating airport.
To know more and for the latest updates and promos on the airasia Super App, follow @airasiasuperapp.id on Instagram.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.