With a goal of stimulating the country’s e-commerce market, the airasia Super App has officially launched in the Philippines as the first and only one-stop-shop travel and lifestyle app.
In a study conducted at the end of 2021, respondents have showcased interest in an integrated end-to-end travel experience, with 6 out of 10 respondents being keen on booking Flight + Hotel + Tours and Activities, then discounted Flight and Hotel bundles, and discounted Food and Activity bundles.
The airasia Super App offers such packages, supported by other lines of businesses present in the Philippines like SNAP, and soon, ride-hailing service airasia ride, digital food delivery airasia food, and digital tax-free shopping platform TravelMall.
With a successful launch in Malaysia and Thailand, Capital A expresses confidence that the super app will also perform well in the Philippines, allowing users to compare and book flights to more than 3,000 destinations with over 700 airlines to choose from. It hopes to expand the airasia Super App consumers base in the country by Q4 of 2022.
Apart from flights, customers can also book hotels, travel packages, activities, car rides, parcel deliveries, and even shop for food, clothes, and other products at lower prices, all with just a few taps. Since its launch, the app has partnered with over 200,000 hotels to offer the best deals. There’s also a chat option so that users can interact real-time and get feedback about the products and services in the app.
“The airasia Super App has arrived in the Philippines, and we are looking forward to serving all Filipinos with three key things – convenience, reliability and affordability. We are an everyday app, for everyone and we aim to create value for all airasia Super App users. We have grown from just an airline into a full-fledged super app today with strong products across key business verticals such as travel and delivery. With the reopening of borders across the region, we are sure that Filipinos will find the best travel deals on our super app, and enjoy other lifestyle offerings such as airasia food, airasia ride, airasia xpress and more
when they travel to other countries like Malaysia, Thailand, Indonesia and when they’re introduced in the Philippines soon.”
– Tony Fernandes, CEO of Capital A Berhad
“With innovation, it’s all about introducing new ways of doing things, processes, products and services. Obviously, that kind of mindset is what we need with or without pandemic. What Super App is doing is definitely one step and probably many
steps towards innovation.”
– Mon Lopez, Trade and Industry Secretary
For those planning to fly back home, the airasia Travel Mall has a special promo from April 1 to 30. Using the promo code PASALUBONG50, shoppers can slash off as much as 50% off on TravelMall items.
Watch out for more exciting promos as other LOBs under the airasia Super App are set to roll out in the coming months. With the airasia Super App, Filipinos can now travel and shop more, for less.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.