Astara, leading global mobility and automotive distribution company, and Salesforce, the global leader in CRM, have just announced their collaboration to help boost the automotive and mobility industry. The Astara and Salesforce collaboration has been made public during Dreamforce 2022, the Salesforce annual conference, and the world’s largest business software event.
Astara and Salesforce collaboration
Astara is a global user of Salesforce and under this agreement, the companies will explore and assess how new business models of this industry can be enhanced digitally with the latter company’s solutions.
Additionally, Astara is a global company that is present in 17 countries on 3 continents and has 3,000 employees that started from car distribution and evolved to have a plethora of products and services regarding mobility. In the Philippines, Astara is the official importer and distributor of Peugeot vehicles.
“Since we started our collaboration with Salesforce in 2015, everything we have done in digitalization has been designed to have a business case and a business sense. This is why we have been able to grow profitably and get our strategy aligned with our customer’s preferences. Salesforce has allowed us this journey and now, 7 years later, we are in the best position to collaborate in finding together how to face new challenges in the automotive and mobility industry.”
Jorge Navea, Astara CEO
This Astara and Salesforce collaboration aims to expand the commercial relationship that both companies had since 2015 and they both agreed on exploring the future adoption by Astara of Salesforce automotive specialized solutions.
“As the automotive industry transitions to digital-first, our partnership with Astara combines innovative technology with sector expertise to help companies reimagine their business models. At Salesforce we’re delighted that this expanded partnership will better position car manufacturers and dealers to better understand and serve their customers.”
Denis Terrien, Salesforce South Europe, Middle East & Africa CEO
For more information on both companies, You visit the official Astara website and Salesforce website.
Started his freelancing adventure in 2018 and began doing freelance Audio Engineering work and then started freelance writing a few years later.
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