Intel To Replace Pentium and Celeron branding with just Intel Processor Starting 2023

Intel Processor branding

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Starting in 2023, Intel will be discarding the Intel Pentium and Intel Celeron branding in favor of using a more generalized branding, Intel Processor for its notebook product stack. According to Intel, this will streamline its brand architecture allowing the brand to focus more on its flagship brands: Intel Core, Intel Evo, and Intel vPro.

“Whether for work or play, the importance of the PC has only become more apparent as the torrid pace of technological development continues to shape the world. Intel is committed to driving innovation to benefit users, and our entry-level processor families have been crucial for raising the PC standard across all price points. The new Intel Processor branding will simplify our offerings so users can focus on choosing the right processor for their needs.”

-Josh Newman, Intel Vice President and Interim General Manager of Mobile Client Platforms

Intel Processor Branding

Intel Processor will serve as a brand name for multiple processor families including Pentium and Celeron, helping to simplify the product line for consumers. Moreover, Intel will continue to deliver the same products within the product segments, and this change will not affect Intel’s current product line and product roadmap. Intel Processor will likely house Intel’s entry-level processors with mostly single-threaded dual-core and quad-core products in the stack.

Grant is a Financial Management graduate from UST. His passion for gadgets and tech crossed him over in the industry where he could apply his knowledge as an enthusiast and in-depth analytic skills as a Finance Major. His passion allows him to earn at the same time help Gadget Pilipinas' readers in making smart, value-based decisions and purchases with his reviews and guides.

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