P&G (Procter and Gamble), in partnership with Shopee, kicks off the Regional Super Brand Day of P&G on Shopee’s platform with the launch of the virtual home shopping experience.
You can view this on the official P&G store on Shopee’s website and app. This virtual shopping experience will have multi-format touch points that include videos, gamification, and localized content. This is to ensure online home shopping convenience and to be more engaging for all customers.
The virtual home shopping experience is a one-stop shop for essential household items produced by P&G brands namely Olay, Downy, and Gillette, where you can browse through items categorized according to rooms.
“With the COVID-19 pandemic causing a surge in e-commerce over the past few years, staying ahead with digital innovation is more important than ever. In partnership with Shopee, the virtual home experience has been carefully curated with consumers in mind. By leveraging the power of technology and gamification, we aim to provide consumers with the best possible virtual home shopping experience in the new normal. In line with P&G’s belief in constructive disruption, we are certain that this will drive growth and value, shaping the future of e-commerce.”
Shankar Viswanathan, P&G, Senior Vice President, Malaysia, Singapore & Vietnam and Head of E-Commerce, Asia Pacific Middle East & Africa
The P&G virtual home shopping experience will have different virtual rooms for you to explore. This includes a 360-degree view of the rooms, users are able to click on the array of P&G products for product education through games, how-to videos, reviews from Key Opinion Leaders (KOLs), and more.
In addition, you can also win exclusive vouchers by playing the Laundry game or the Olay Game.
The Shopee-exclusive feature will be launched across six countries in the Southeast Asia region: Malaysia, Vietnam, Singapore, Thailand, the Philippines, and Indonesia.
“We are happy to deepen our long-running partnership with P&G to elevate the digital home shopping experience. This new feature will help consumers immerse themselves into the journey of browsing and discovering new brands and items very much like visiting a showroom. Deeper engagement with brands will also help to facilitate greater customer loyalty, which is a win-win for our users. As we continue to grow the household and personal care categories on Shopee Mall, we look forward to working closely with brands such as P&G to innovate experiences.”
Annie Lin, Head of Shopee Mall
For more information regarding the P&G Regional Shopee Super Brand Day and to view the virtual home shopping experience, click here.