Adam Mosseri, Head of Instagram, announced on Twitter the new features that will be available for Subscribers of Instagram creators. The Subscriber program allows creators to charge their followers a monthly fee to see exclusive content through the app.
📣 Subscriptions Update 📣
— Adam Mosseri (@mosseri) July 14, 2022
Subscriptions are a great way for creators to have a predictable income & for fans to get exclusive content from creators that they love.
This update includes:
– Subscriber Chats
– Subscriber Reels
– Subscriber Posts
– Subscriber Home pic.twitter.com/5PzDTcwn8d
These features are Subscriber Chats, Reels, Posts, and Home. These are spaces where creators can share posts, reels, and posts with their Subscribers.
Yes, this includes an exclusive chat which gives Subscribers a space to interact with the creator. This feature can host up to 30 subscribers.

Meanwhile, Home is a new tab on Subscribers’ profiles so they can see the exclusive content.
The company initially announced the program earlier this year to a select number of creators in the US.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.