Logitech G has just unveiled the Aurora Collection comprised of the G735 Wireless Gaming Headset, G715 Wireless Gaming Keyboard, G713 Gaming Keyboard, and the G705 Wireless Gaming Mouse. They come in a clean White Mist design across the products.
According to a blog from the company’s Head of Innovation, Tiffany Beers, the new collection looks to cater to the growing demographic of gamers which now nearly 50% identify as women.
“The word “gamer” probably conjures up an image of a teen boy wearing a headset in a darkened room, having fun with his friends and oblivious to the outside world. But you might be surprised to learn that nearly 50% of gamers identify as women. Unfortunately, the gaming gear available to players has not kept pace with these changing demographics. A lot of gaming gear still takes a one-size-fits-most approach that caters to a traditional, stereotypical type of gamer. But that stereotype hasn’t been accurate for some time.”
Tiffany Beers, Logitech G Head of Innovation
In addition to the white collection, the company unveiled matching accessories including Pink Dawn or Green Flash top plates and keycaps for the keyboards, ear pads + mic boom for the G735 headset, and mousepads. There’s also the cloud palm rest for the keyboards, cable + charm, and a heart-shaped carrying case for the headset, mouse, and cables.
To round out the Aurora Collection, Blue Yeti also introduced Pink Dawn or White Mist color options for its mics.
Here’s a list of products and their respective price from the Logitech G Aurora Collection:
|Logitech G735 Wireless Gaming Headset||USD 229.99|
|Logitech G715 Wireless Gaming Keyboard||USD 199.99|
|Logitech G713 Gaming Keyboard||USD 169.99|
|Logitech G705 Wireless Gaming Mouse||USD 99.99|
|Blue Yeti (Pink Dawn/White Mist)||USD 129.99|
|Carry Case||USD 39.99|
|Palm Rest||USD 19.99|
|Cable + Charm||USD 9.99|
|Ear Pads and Boom – Pink, Green, White||USD 19.99|
|Key Caps – Pink, Green, White||USD 39.99|
|Top Plate (G713) – Pink, Green, White||USD 19.99|
|Top Plate (G715) – Pink, Green, White||USD 19.99|
|Mouse Pad – Pink, Green, White||USD 29.99|