ING Philippines aims to help Filipinos safely adapt to the rise of online or digital banking by teaching them a strong security approach.
In addition, the company also provides frictionless and easy banking that comes alongside its focus on security.
“Adoption of digital banking is here to stay and all players in this ecosystem, such as banks to e-wallets and payment services providers, have to make ‘security’ the top priority while providing a smooth and frictionless banking experience in today’s digital age. at ING, instead of creating a series of hoops and hurdles for the user, we do the heavy lifting. The underlying goal is to create a simpler, more straightforward experience while keeping our customers and their accounts secure,”
Hans B. Sicat, ING Philippines, Country Head and Managing Director
Differentiating Campaigns to Inform and Collaborate with Customers on Security
ING pushes the accessibility of online banking by simplifying the processes involved which is a big help to non “tech-savvy” users. Moreover, ING wants to reassure its customers that it is #SimplySecuredWithING so they are free to ‘do their thing’ – aligned with ING’s global tagline.
The campaign hero material features ways in which ING is protecting its customers in common day-to-day scenarios:
- Device Binding – As the first mobile-only banking player in the Philippines, ING uses ‘device binding’ where a customer’s ING account can only be accessed on mobile devices that are authorized by the customer through face recognition and personal information authentication. This reduces the chances of account hacking and unauthorized access.
- Continuous Monitoring – Round-the-clock monitoring of the accounts and confirmation messages are sent with every transaction, so the customer is informed of any activity on his/her account.
- Emergency Measures – In the event of suspicious activity, ING verifies the transaction directly with the customer and gives the option to either confirm the transaction or limit the account and card usage while an investigation takes place. Customers can also choose to freeze or unfreeze their debit cards in one tap via the ING mobile app when they need to secure them.
“Beyond the regular security reminders, the #SimplySecuredWithING campaign aims to inform ING customers by using day-to-day scenarios and simplifying terms to understand ING’s existing security features. More importantly, our customers can be equipped to respond to these common scenarios related to their accounts as depicted in the video. Through this, ING hopes to collaborate with our customers on building safe digital banking practices while assuring them of the high level of security measures taken to protect their accounts,” Hans added.
To watch the #SimplySecuredWithING video, click here.