With a goal of expanding its market reach, The Miss World Philippines Organization has decided to venture into the realm of blockchain technology and cryptocurrency with its most recent partnership.
The brand’s official Philippine franchise recently signed an exclusive contract with Doill Technologies, an emerging developer of Non-Fungible Tokens (NFTs), which is seen by the organization as a viable platform to promote its marketing campaign of “Exceptionally Empowered Filipinas,” along with with its other advocacies as well as charity projects.
Held at the Kingsford Hotel last May 25, the event was attended by key signatories – MWPH National Director Arnold Vegafria, and for Doill Technologies, CEO Angelo Bagas, COO Adrian Resuera, Board of Directors Antonio Magsaysay, Treasurer Lemuel Gatchalian, and the company’s Executive Secretary, Mike Lugasan.
The event, dubbed “Non-Fungible Beauty: One World, One Dream,” was hosted by Miss Multinational Philippines 2021 Shaila Mae Rebortera, and also in the presence of Miss World Philippines 2021 Tracy Maureen Perez and her court: reigning Miss Eco International 2021 Kathleen Paton, Miss Environmental Philippines 2021 Michelle Arceo, Reina Hispanoamericana Filipinas 2021 Emmanuelle Vera, Miss World Philippines 2021 First Princess Riana Agatha Pangindian, Miss World Philippines 2021 2nd Princess Janelle Lewis, as well as the 36 candidates for the Miss World Philippines 2022 pageant.
“This partnership is a technological breakthrough. With the many advancements in blockchain technology in the global market, we have made a giant step forward by putting the Miss World Philippines brand further out–not just in the global market, but also in the digital and cybermarket as well–where it can engage more consumers and more importantly, educate them about our existing advocacies as well, particularly for education and mental health, and for our Exceptionally Empowered Filipinas campaign.”
“At the same time, we are giving pageant fans a rare opportunity take part in our advocacies through our unique digital caricatures and artworks developed exclusively for Miss World Philippines. These will be their virtual ‘tickets’ to our exclusive events, including the Charity Gala and Coronation Night, and also give them the chance to avail of other premium perks. Being the first of its kind, we are also confident that these digital art works will appreciate in value over time.”
– Arnold Vegafria, MWPH National Director
“As one of the country’s pioneers in the NFT market, we are confident that this alliance with the Miss World Philippines Organization will put a higher premium and market demand for our products, for the simple reason that the brand is globally renowned for its prestigious legacy. We are more than happy for the partnership, and to have all the ladies onboard. But more than that, we feel equally empowered in doing our humble share in contributing to their noble advocacies, which are very relevant issues affecting our youth nowadays.”
– Angelo Bagas, Doill Technologies CEO
MWPH NFT holders can avail of various perks and premiums. Morever, fifty lucky randomly chosen NFT holders will get tickets to the coronation night, while sixty random NFT holders will get an invitation to the Charity Gala. They will also get livestream access to the coronation night, receive giveaways, and will be able to support charitable foundations and advocacies.
At the time of writing, the 36 candidates are breezing through the various Fast Track Challenges, which will culminate with the Coronation Night happening on June 5 at the Mall of Asia Arena. The event will be graced with the presence of luminaries like Miss World Organization founder and CEO Julia Morley, and Miss Eco International founder and CEO Dr. Amaal Rezk.
For more on how to get your hands on the NFTs, check out the FAQs here, or join the Miss World Philippines NFT Discord Channel.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
