OPPO Announces Partnership with Hasselblad for Mobile Imaging

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OPPO x Hasselblad 2

OPPO announced a three-year partnership with legendary camera manufacturer Hasselblad to co-develop industry-leading camera technologies for the Find series. Both will focus on breakthroughs in color science to deliver improved photography experience on mobile.

Since the integration of OPPO and OnePlus, research and development resources between have been combined to maximize efficiency and improve user experience. Through advances made via the partnership between OnePlus and Hasselblad, OPPO is excited to elevate the strategic partnership to the corporate level for both brands.

“Following the success of OnePlus and Hasselblad’s collaboration in the past year, we are very pleased to see the partnership enter a new stage of development, giving more users around the world a chance to enjoy the legendary Hasselblad mobile imaging experience. Camera color performance has always been a focus for OPPO and a part of Hasselblad’s DNA. We are very excited to be able to explore the future of Hasselblad Camera for Mobile together.”

– Ele Yu, OPPO Philippines Marketing Director

Building top-tier imaging systems is a key strategy for OPPO in creating the next-generation premium smartphone experience. Following the launch of OPPO’s first self-developed imaging NPU MariSilicon X, OPPO strengthens its commitment in creating a world-class photography experience in cooperation with Hasselblad.

OPPO and Hasselblad are set to further develop advanced imaging solutions through R&D collaboration, which aims to give users more natural colors and a more refined imaging experience. Leveraging on Natural Color Calibration with Hasselblad, OPPO also aims to bring the most natural skin tone possible to its portrait photography.

Starting with software improvements for natural color tuning, the three-year partnership will further enhance the color calibration solution and target to establish the new benchmark for smartphone camera color performance, delivering a consistent natural color performance for OPPO mobile phones to cover all scenarios across the entire camera system.

The result of this collaboration, “OPPO | Hasselblad Camera for Mobile”, has been introduced in OPPO’s Flagship Find X series for 2022.

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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