Google has announced a multi-year initiative to build the Privacy Sandbox on Android. The goal of it is to introduce more private advertising solutions.
These solutions will be limiting the sharing of user data with third parties and operate without cross-app identifiers which include advertising ID. Google will also look into technologies that will help reduce the risk of covert data collection and will include safer ways for apps to integrate with advertising SDKs (Software Development Kit).
A Fresh Approach to Ad Privacy
Other companies have heavily restricted existing technologies used by developers and advertisers. This “blunt” approach was deemed ineffective by Google. The company believes that – without first providing a privacy-preserving alternative path- such approaches may lead to worse outcomes for user privacy and developer business.
Furthermore, Google’s goal with Privacy Sandbox on Android is to develop effective and privacy-enhancing advertising solutions. Where the users know their information is secure and developers and businesses have the tools they need to succeed on mobile.
While these new solutions are still being designed, built, and tested, the company plans to support existing ads platform features for the next two years at least and it intends to provide substantial notice ahead of future changes.
Working with the Industry
Developers. starting today, can review Google’s initial design proposals and may share their feedback on the Android developer site. By the end of the year, developer previews are planned to be released along with a Beta test.
For developers who want to receive updates on designs and timelines, you may sign up here.
“We’re also committed to working closely with regulators. We’ve offered public commitments for our Privacy Sandbox efforts on the web, including ensuring that we don’t give preferential treatment to Google’s ads products or sites. We’ll apply these principles to our Android work as well, and continue working with the U.K. Competition and Markets Authority, and others. The Privacy Sandbox on Android is an important part of our mission to raise the bar for user privacy while giving developers and businesses the tools they need to succeed on mobile. We look forward to working with the industry on this journey.”
Anthony Chavez, VP for Product Management, Android Security & Privacy at Google