XTREME Appliances managed to increase its overall sales to 148% despite the economic challenges brought by the COVID-19 pandemic.
“Some Filipinos are looking for ways to make their quarantine bearable and worthwhile. The surge in home improvements including appliances upgrades has been really impactful to the local appliance market, most especially to our brand. The fact of the matter is, these home projects and lifestyle upgrades cater to the lifestyle changes in this new normal world.”
Stephen Cheng, XTREME Appliances Vice President for Marketing
The growth of sales in XTREME televisions since the first quarter of 2021 specifically Android TVs has reached 52% growth in sales compared to last year. Meanwhile, XTREME Cool products including air conditioning units, refrigerators, and washing machines showed an average 30% increase in sales.
The year’s impressive sales performance of hero products solidified XTREME Appliances’ growing market share in the local appliance landscape.
The company launched new products designed to help every Filipino adapt to the new normal setting. These include portable aircon, electric oven, large-capacity air dryer, twin tub machines, inverter double-door refrigerator, deep fryer, and gas stoves.
Meanwhile, it continues to expand its reach across the country through its 40 concept stores as of September 2021. More are expected to be launched by the end of the year. This is in addition to the online store, Lazada, and Shopee official stores.
“XTREME Appliances is a brand for Filipinos. We always make sure to cater to every Filipino’s needs and preferences. That’s why we are continuously developing new product lines, and building better relationships with our customers, dealers, media, and everyone in between. We are 101% ready!” added Mr. Cheng.