Heart Evangelista is XTREME Appliances’ Newest Brand Ambassadress


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XTREME Appliances, the Philippines’ leading one-stop shop for appliances, introduced its newest brand ambassadress, actress and fashion icon Heart Evangelista.

With 24 years of experience in the entertainment scene and one of this generation’s most prized stars, Hear starred in multiple TV shows and movies, attended the biggest international fashion weeks, graced international and local magazines, won many awards, and created a huge impact on social media.

This year, she is ready to be the ambassadress of a local appliance brand that has been providing affordable yet high quality products for every Filipino household. She joins XTREME’s current ambassadors – Senator Manny Pacquiao and Manila Mayor Isko Moreno.

As XTREME Appliances gears up to maintain its standing as the leading one-stop shop appliance brand – a milestone achieved in just three years – Heart becomes the ambassadress who will promote the brand’s mission: to provide quality yet affordable appliances for every Filipino and to leverage the Filipino lifestyle through technology and innovation.

Just like any of us, Heart considers two factors before purchasing an appliance or any product – quality and affordability. As a brand that prioritizes both, she is confident that she is endorsing the right brand.

In the past year, the global pandemic has changed so many things in our lives including purchase behavior. In fact, this time of uncertainty has been a time of frugality for many Filipinos. That is why brands like XTREME Appliances has been really helpful in providing quality products at a very affordable price.

XTREME Appliances Executives
(From left: XTREME Appliances VP – Business Development Mark del Mundo, XTREME Appliances — President Adrian Lim, SGC CEO Richard Lim, SGC Vice President Kevin Richard Lim, and XTREME Appliances VP – Marketing Stephen Cheng)

Since 2016, XTREME Appliances has already grown into a household brand that caters to the changing demands of the Filipino market. This year, it is ready to elevate itself by introducing a new ambassadress who embodies a modern Filipino lifestyle.

The first TVC featuring Heart is set to be released in the last quarter of 2021, showcasing the modern Filipino lifestyle through innovation, quality, and affordability. With the introduction of its new brand ambassadress, XTREME Appliances aims to take the game to the next level through new products, nationwide campaigns and concept stores opening and stronger marketing efforts.

“I am so excited about my endorsement with XTREME Appliances. It is such a good collaboration.

“Quality and affordability make XTREME Appliances the perfect choice for every Filipino. You know, at the end of the day, you need quality and you also want to make sure that it doesn’t cost you an arm and a leg. So it is pasok sa budget and at the same time, it is classy, it is lux, and it is beautiful. I just love XTREME Appliances products so much.”

“Aside from wanting to live a really good lifestyle, we also want to be smart about our money. We deserve quality and I am glad that there are companies that give us quality products — that is so important, you know, we are all hardworking, we all have to pay our bills. I am just so for being smart about your purchases and really making sure that everything is quality.”

– Heart Evangelista

Concept Store Map_with Footer

To stay updated on everything XTREME Appliances, follow them on Facebook, Twitter, Instagram, and TikTok, accounts and join it official online community on Facebook, XTREME Fam. For a full list of products and exclusive discounts, you may also visit XTREME on its website, Lazada, and Shopee stores.

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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