realme aims to empower today’s generation with its Dare To Be You campaign, true to the company’s mission of championing the youth.
Dare To Be You is the central theme of this year’s realme Global Fan Festival, as a tribute to the 100 million fans worldwide. It centers on amplifying the voices of young industry leaders who are making strides in their industries and advocacies.
“We know that today’s generation is under a lot of pressure to conform and give in to the external noises and criticism they encounter in their day-to-day lives. As a brand that’s for the youth and by the youth, realme hopes to encourage them to stay authentic and true to themselves in their pursuit of success. Our uniqueness deserves to be celebrated.”
Austine Huang, realme Philippines’ VP for Marketing
The highlight of the campaign is a short film that shows different young people around the world who embrace what makes them unique and are proud of it.
As part of the Dare To Be You campaign, the company has enlisted a number of inspiring and successful Filipino personalities who have thrived in their fields by daring to be themselves.
Among the list of Filipinos, personalities include drag artist Prince de Castro, fashion designer Carl Jan Cruz, shoutcaster and analyst Caisam “Wolf” Nopueto, model Reins Mika, and creative director Ryuji Shiomitsu.
The personalities are set to tell their own stories of success and how they achieved it by unapologetically being themselves, defying negative stereotypes, biases, and prejudices.