CES 2021: Samsung Debuts its Latest Innovations for a Better Normal


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Samsung introduced its newest products at a virtual conference for CES 2021 to show how it’s continuing to innovate through flexible and intelligently connected solutions, and how it uses AI to understand context to make life seamless.

Creating More Intimate and Personalized User Experiences

Samsung CES2021_BespokeBespoke 4-Door Flex: The new iteration of the Bespoke Refrigerator has changeable panels that come with a choice of colors and materials that made the original a success, allowing consumers to adjust their fridge for form and function.

The new 4-Door model, available in North America this spring, is equipped with a Beverage Center that gives quick access to a water dispenser and a water pitcher that’s automatically filled. It also packs a Dual Auto Ice Maker which makes not only regular cubed ice but also smaller ‘ice bits’ to suit different preferences for cold beverages.Samsung CES2021_MICRO_LED

110-inch MICRO LED: This new screen features self-lit inorganic LED with a slim and nearly bezel-less Infinity Screen design. The result is an immersive viewing experience bolstered with astounding picture quality.  The 110-inch MICRO LED also adds “4Vue” (Quad View), a four-way viewing option – so you can keep up with multiple types of sports at once or view a tutorial while playing a video game.

For US consumers, more than 160 free channels are available through Samsung TV Plus. MICRO LED will be rolled out globally beginning this spring.

Samsung CES2021_Neo_QLEDLifestyle TV: Samsung’s cutting-edge lifestyle TV lineup includes The Serif, The Frame, The Sero, and The Terrace – a recently-launched 4K QLED outdoor TV- as well as Samsung The Premiere, a cinema-like quality 4K laser projector.

SmartThings Cooking: This new service is designed to make your culinary journey seamless with an automatic Meal Planner powered by Whisk’s Food AI that recommends meals for a whole week, makes shopping lists for ingredients you’ll need, and connects to retailers for one-stop shopping straight from the Family Hub refrigerator or your mobile screen. Recipe instructions can be sent directly to synced Samsung cooking devices to minimize hassles and mistakes.

Samsung Health Smart Trainer on Samsung 2021 TVs: Samsung Health can transform your home into a personal gym. The new Smart Trainer feature tracks and analyzes your posture in real-time. During and post-workout, Smart Trainer provides feedback on form, helps you build your reps, and estimates calories burned.

With video and interactive training via Bixby-enabled voice control, Samsung Health Smart Trainer elevates and personalizes the home workout experience.

Bringing AI and Robots to Daily Life including Housekeeping

Samsung CES2021_JetBot 90 AI+JetBot 90 AI+: This new vacuum cleaner uses object recognition technology to identify and classify objects to decide the best cleaning path. LiDAR and 3D sensors allow JetBot 90 AI+ to avoid cables and small objects and is fitted with a camera that allows it to be integrated with the SmartThings app to assist you with home monitoring. (Coming to the US 1H 2021)

Samsung Bot Care: The latest development in its growing robotics lineup, Samsung Bot Care is designed to use AI to recognize and respond to your behavior. It’ll be able to act as both a robotic assistant and companion, helping to take care of the details in your life. It’ll learn your schedule and even send you reminders to help guide you through your busy day.

Samsung Bot Handy: Also in development, Samsung Bot Handy will rely on advanced AI to recognize and pick up objects of varying sizes, shapes, and weights, ultimately becoming an extension of you and helping you with work around the house.

Samsung Bot Handy will be able to tell the difference between the material composition of various objects, using the right amount of force to grab and move around household items and objects, working as your trusted partner to help with cleaning up messy rooms or even for sorting out the dishes after a meal.

Samsung is continuing to build on its Samsung Bot Retail, which would guide users outside the home in retail environments, and GEMS, Samsung’s health-focused exoskeleton as a mobility aide. These innovations allow robots and robotic devices to co-exist with humans, enhancing their lives and catering to a variety of lifestyles and different environments.

Technology for a Better Future

For its commitment to creating a circular economy, Samsung is developing programs and packaging solutions that promote a sustainable product lifecycle – from beginning to end:

Samsung CES2021_Galaxy_Upcycling

  • Galaxy Upcycling at Home: At the event, Samsung announced the update to its Galaxy Upcycling program called Galaxy Upcycling at Home, offering consumers options on how they might be able to repurpose their device to create a variety of convenient IoT tools.
  • TV Eco Packaging: Samsung has announced that its eco-packaging would expand to QLED, UHD TV, Monitor, and audio products in 2021. As part of an ongoing commitment to eco-consciousness. Samsung is creating products and solutions with sustainability at the core. For example, Samsung’s new Solar Cell Remote Control – made in part with recycled plastic – can be charged via solar or indoor lighting, reducing battery waste.

Samsung has also prioritized education through Samsung Solve for Tomorrow, which encourages young people to creatively use technology to solve community challenges, and Samsung Innovation Campus, which helps students develop technical and personal skills for future jobs.

The SeeColors Application is designed to help those with color vision deficiency (CVD) to adjust the settings on their 2021 QLED TVs for a better viewing experience, and the Sign Language Zoom feature on TVs ensures that everyone, regardless of ability, can easily enjoy cutting-edge technology.

Samsung CES2021_Digital_well-beingLastly, Samsung presented the Digital Wellbeing feature, designed to help people take control and manage their digital time, so they can use technology to better their lives and empower themselves.

For more information on Samsung’s announcements at CES 2021, click here.

Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.

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