With an aim of connecting with the new generation of payers, Bayad Center has rebranded with a brand new identity, logo, and tagline.
Now known as “Bayad,” the brand’s transformation was driven by a commitment to elevate the payment and financial experience of Filipinos. Building on a 20-year history and market leadership, Bayad reinvents itself to adapt to the evolving financial needs of Filipinos amidst accelerating digital transformation and recovery from the ongoing pandemic.
Bigger, Better, Younger Bayad
The paying public can expect an even better Bayad as the company expands its portfolio of services and solutions, biller, channel partner network, and its onsite-to-online platform. It is a better Bayad because all the trusted payment solutions – Bills, Instasure (insurance), Load, Travel, Pay-out (loan disbursement), Withdraw (ATM transactions), Remit, and Med-assist (medical reimbursement) – are now under one name.
It’s also a Younger Bayad as the brand sports a new look and vibe that resonates with the modern generation of consumers.
Bayad in the New Normal
Since its inception, Bayad has been revolutionizing financial services using technology and has been supporting the advancement of fintech in the country. It further boosts its digital presence with a revamped mobile app and online payment facility.
The Bayad app is an all-in-one pera transaction platform that provides an accessible, easy, and reliable way of managing funds and earning incentives with family and friends.
The app carries an array of valuable features such as e-wallet and e-load, bills viewing and payment, personal financial manager, QR payments, rewards, insurance, savings accounts, personal loans, and credit scoring system.
The New Bayad Online, as an extension of the Bayad Centers, offers the same hassle-free, and reliable payment acceptance that is available 24/7 and can be accessed anywhere in the world.
Both Bayad touchpoints benefit Meralco customers through real-time posting of payments via its system. Meralco customers are assured that payments made through the Bayad App and online are immediately posted in their accounts.
Bayad is available at the Google Play Store and Apple App Store, and is accessible here.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.