Lark strengthens its position for sustainability, growth, and success among businesses in the Philippines after completing three successful tracks of its Lark Your Way to Success webinar series.
The webinars which took place throughout November and December 2020, were well- attended by small business owners and entrepreneurs who are members of Lark’s partner organizations, Junior Chamber International (JCI) Philippines, Association of Filipino Franchisers Inc. (AFFI), and GoNegosyo.
Representatives from partner media organizations – ABS-CBN New Channel, Business Mirror, CNN Philippines, Esquire, Inquirer.net, UnboxPH, and Yugatech were also invited to the webinars.
Each track covered three topics and featured industry experts and key opinion leaders who shared their professional advice on how businesses can adapt, evolve, and innovate in order to thrive in the future.
Businesses without a digitally-enabled workforce may be extinct by 2021
The first webinar taught attendees the value of adapting to change, and how going digital is a key solution. The first speaker of the day was Joey Lim, Vice President of Sales, APAC in Lark, who discussed the effects of the COVID-19 pandemic on businesses, and how a new digitally-driven work normal is the future of work.
Entrepreneur and host RJ Ledesma talked about the importance of having the mindset of an entrepreneur, and the ability to find opportunity in crisis, in order for a business to succeed.
Technology coach Joey Gurango then shared his insights on the current workflow trends. According to him, a digital transformation is necessary right now for any business that wants to survive.
Connecting and collaborating is essential for business success
The second track focused on how businesses must evolve to stay afloat in the new work landscape. The session started off with a look at best practices in adopting new ways of work through local, regional, and global case studies shared by Cat Avelino, Head of Communications, Lark Philippines.
Entrepreneur, business consultant, and columnist Francis J. Kong shared some dos and dont’s for managing teams and resources remotely and explained how a crisis can make us both better and bitter, and how it can also push us to evolve faster.
Camille Co, Content Creator and COO of The Canton Club, was the last one to speak, along with Charlotte Go. They explained why it’s necessary to listen to the needs of consumers, and how true connection and collaboration can yield positive results.
Business leaders must lead by example when embracing new ways of work
The third track of the webinar series emphasized the importance of innovation in the future landscape of work, with Regional Lark Product Specialist, Andeed Ma starting with a talk on how businesses can make technology work for them in moving towards the future of work, and how Lark is an example of a great tool for this purpose.
Digital Entrepreneur Carlo Ople also talked about managing and measuring employee engagement and collaboration while working remotely. He says that it might be best to focus on each remote employee’s key performance indicators (KPI) rather than on-screen time when assessing productivity.
The final talk was done by automotive journalist, events host, and CNN Philippines Anchor, James Deakin, who stressed the need for new normal leaders to lead by example, especially when it comes to learning how to use digital tools, and showing employees how easy they are to use for work.
The chosen CEOs are Joyce Yu of True Blends Tea & Coffee and Mark Joseph David of Pal Maritime Corporation. Both will receive a mentorship program by Lark, along with an additional 100GB Lark cloud storage for 1 year, and PhP300,000 worth of PR and marketing support.
To learn more about the other features of Lark, visit www.larksuite.com.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.