Life in lockdown is a learning phase. The pandemic may have brought collective fear due to uncertainty, but it’s in these times that people also learn to appreciate the little things that matter the most.
PLDT Home’s newest campaign video is all about re-establishing relationships and creating deeper connections in the family. The short film titled “Rediscover Home” depicts changes between the normalcy people used to enjoy pre-quarantine, and the life they now know in the new normal.
The video starts with the sudden announcement of the community quarantine, and how it compelled families to postpone the events they were looking forward to – from upcoming trips to exciting fiestas, quiz nights, videoke nights, travels, and get-togethers, and that despite the circumstances, families have found new ways to bond together such as family dinners, online shopping, and movie nights at home.
“Rediscover Home” highlights that although many enjoyable activities have been put on hold for now, nothing compares to the joy that comes in rediscovering one’s home, creating deeper and meaningful relationships, and enjoying new bonding activities no matter how simple it can be as long as you’re in the company of the people who truly matter to you – family.
As we navigate in life in the new normal, PLDT Home captures how change can sometimes lay a new foundation for people to find things that are more meaningful, giving way for the strongest connections at home as we #rediscoverwhatmatters and #rediscoverhome.
You can also watch the ad here.