IDC, a global market intelligence provider, has named Epson as the number one ink tank vendor in the Philippines and in Southeast Asia.
Epson’s EcoTank series revolutionized the printing experience when it was first introduced in the market in 2010. Built with an ultra-high-capacity ink tank system, EcoTank printers have eliminated the need for cartridges and has expanded into 22 printer models, catering to a wide spectrum of printing needs which include A4 to A3 size, single to multi-function, 4 to 6-colour inks and monochrome printing requirements.
Epson maintained its ink tank market leadership in 2019, garnering a 68% market share in Southeast Asia. The latest findings from IDC also indicate that the company still continues to dominate in the Philippine market as the number one ink tank vendor with a remarkable 74% market share in 2019.
Ink tank printers gained a stronger hold in SEA with an increasing contribution ratio of 49% compared to other technologies like ink cartridges (29%) and laser (21%).
As for the total printer market in the region, the brand secured the top position for the first time with a 34% market share, beating its rivals in the inkjet and laser printer categories.
The company’s award-winning EcoTank printers were designed not only to provide quality input at high speeds, but also to function with minimum environmental impact, reducing printing-related costs.
Powered by Epson’s Heat-Free technology, EcoTank inkjet printers consume far less power than laser printers with fewer printing stages. Micro Piezo printheads eject droplets of ink without requiring any heat, which also serves as a common platform for all Epson inkjet printers, benefiting homes, enterprises, and the environment.
Epson continues to introduce developments in its inkjet technology to bring new value to its growing customer base.
Epson’s EcoTank printers are available at authorized dealer stores nationwide and online via Lazada.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.