Everybody’s feeling the hype and excitement of the catchy jingle – enjoying the benefits of going cashless with PayMaya!
A catchy tune is made up of so many things, and one of them is the power of nostalgia. PayMaya drew inspiration from the 90’s music pool, as it launched its newest campaign “Don’t Pay Cash, PayMaya!” set to the classic Eraserheads hit “Ligaya,”
The lyrics were remade in such as way that it narrates the “joys” of paying without having to use cash. The song has become an earworm, and has captured the hearts of netizens as it amassed a combined 25 million views on YouTube and Facebook, over a week after the campaign was launched.
“Most Filipinos are fans of the Eraserheads, and who hasn’t heard their iconic song, ‘Ligaya’? We made a fresh and relevant take on this timeless classic for our new campaign because we truly believe that PayMaya offers a fresh and relevant way to pay, particularly for Filipinos at this day and age. The time for cashless payments has truly arrived.”
– Raymund Villanueva, Director and Head of Growth and Brand Marketing at PayMaya
Check out the “Don’t Pay Cash, PayMaya!” video below!
Now is the best time to get a PayMaya account, because you can up to PhP200 instantly on your account just by signing up, upgrading your account, and using your friend’s invite code to join.
Download the PayMaya app for iOS and Android and sign up today to feel the joy of paying for anything you want in a fast, secure, and rewarding way. To know more, click here.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.