Our favorite mobile messenger, Kakaotalk, is number 1 in user engagement. Based on a research conducted by Mobidia, a mobile analytics company, KakaoTalk was the number one mobile messenger in terms of time spend.[stextbox id=”info” caption=”How did Mobidia know that? Don’t Freak Out”]According to the news report, Mobidia tracked usage on “millions” of Android smartphones worldwide, to find out which messaging apps were being used the most. To evaluate user engagement to a certain app, the mobile analytics company counted the amount of time an app was open in the foreground, with the smartphone screen on (i.e. not running in the background).[/stextbox]
The result revealed that KakaoTalk users averaged 213 minutes with the app, used 23% of Android smartphones worldwide between October 26 to November 2. The messengers that were analyzed also include WhatsApp, Kik Messenger, LINE, WeChat, BBM, SnapChat, Viber, Skype, Tango, Facebook Messenger.
Congratulations to KakaoTalk and from the people behind this wonderful messenger!