iPhone 18 Pro Midnight Launch Draws 300 Buyers and PhP12 Million in Freebies

The iPhone 18 Pro midnight launch at Beyond the Box and Digital Walker pulled in more than 300 buyers across three Metro Manila venues, and the retailers put the combined value of the freebies, queue incentives and raffle prizes handed out that night at PhP12 million.

The program opened at 8 PM on October 15 and counted down to 12:01 AM on October 16, when units went on sale at Beyond the Box Uptown Mall Atrium, Beyond the Box Robinsons Manila in Ermita, and Digital Walker’s Glorietta Palm Drive Activity Center. Queues formed days ahead, and at Uptown Mall one customer started waiting at 9 PM on October 14. Burgundy was the most requested finish.

What the iPhone 18 Pro midnight launch gave the first 100 in line

Queue incentives were graded by wristband number, and the first 100 qualified customers at each venue were covered:

• Customers 1 to 10: Marshall Bromley 450, PhP44,990
• Customers 11 to 20: DJI Osmo Pocket 4P, PhP37,790
• Customers 21 to 30: Audioengine HD5 wireless speaker, PhP32,990
• Customers 31 to 40: Tivoli Audio Model One Digital (Gen 2), PhP20,390
• Customers 41 to 50: Nothing Headphone (A), PhP10,490
• Customers 51 to 100: CMF Headphone Pro, PhP5,699

The first 100 at each venue also received an e-voucher for 30 Gashapon tokens worth PhP1,950, claimable until October 25, and qualifying transactions earned double TechBites points.

Freebies worth up to PhP78,000, plus the grand raffle

Every purchased unit came with the itemized premium bundle the retailers value at PhP22,000, the same set pre-order customers have been getting since the first week of October: the Momax case, screen protector and lens protector, the Momax 1-Vibe bottle speaker, the Bellroy Lite Tech Kit, the Function101 MagSafe Loop and 45W charger, and the Urbanista Malibu speaker. Activating the phone on site added a Native Union tote bag worth PhP1,790, and the first customers per venue (230 at Uptown Mall, 120 at Robinsons Manila, 150 at Glorietta) also took home a Marshall Major V headphone worth PhP8,690. Stack the top queue perk on those and the ceiling reaches over PhP78,000 in freebies for one buyer.

Launch night purchases also qualified for the iPhone 18 Pro Series and iPhone Duo grand raffle. Buyers register at raffle.beyondthebox.ph and upload their sales invoice after payment, and Beyond the Box lists the full mechanics on its FAQ page. Financing ran up to 36 months on participating BPI credit cards, with a BPI exclusive event at Glorietta, and trade-in offers were available at the venues. Lola Amour and Over October performed, and the retailers brought in Niana Guerrero, Olivia Banzon, Mikee Reyes, CK De Leon, Vince Velasco and Rojean Veal. Beyond the Box framed the night under its Live Beyond campaign, Digital Walker under Walk Into the Future.

Prices and where the iPhone 18 Pro stands now

The iPhone 18 Pro starts at PhP94,990 for 256GB and the iPhone 18 Pro Max at PhP99,990, matching Apple’s Philippine store listing. Both are on sale at Beyond the Box and Digital Walker branches and online stores on a first come, first served basis, with limited walk-in stock on launch night because pre-order customers get priority on incoming units. Our iPhone 18 Pro Max unboxing covers what ships in the box, and our earlier breakdown of the store bundles compares what each retailer offered before launch night.