Kris Aquino is heading back to Shopee as the e-commerce platform’s new brand ambassador, with a title that is entirely her own: the Queen of All Shopee. Shopee confirmed the comeback as it heads into the last stretch of 2026, putting the host and actress front and center across Shopee Live, Shopee VIP and its biggest sales of the year.
An influencer before influencers
From beauty and fashion to food, travel, and everyday discoveries, Kris Aquino built a reputation for knowing exactly what she liked and telling audiences exactly why. “Kris Aquino-approved” became a seal of approval of its own, turning personal discoveries into products and experiences people wanted to try for themselves.
“I’ve always enjoyed sharing the things I genuinely like, and I think people know by now that I can be very particular about my choices,” shared Kris. “Coming back to Shopee feels very natural because I already shop here. Now I get to share more of what I discover, what I think is worth buying, and hopefully help people find things they’ll love too.”
Shopee Live, Short Dramas, and the year’s biggest double-digit sales
As Queen of All Shopee, Kris Aquino brings her candid opinions and eye for a good find to Shopee Live and the app’s other shopping and entertainment experiences. On Shopee Live, she shares personal picks, reacts to products and deals, and interacts with shoppers as they browse alongside her. She’ll also be front and center at Shopee’s biggest moments of the year, reigning over the 10.10, 11.11, and 12.12 mega sales.
“I actually think I’ll be a good live seller,” Kris joked. “Live Selling is fun because anything can happen. There’s no editing, people can ask me questions right there, and I get to react in the moment. I’ve spent so many years talking to audiences, but doing it while we’re all shopping together is something new and exciting for me.”
A Shopee VIP who shops like the rest of us
A self-described shopaholic and Shopee VIP subscriber since December 2025, Kris Aquino shares how she maximizes the daily 20% discount and other perks, especially during the festive season.
“Christmas means shopping for family, friends, gifts, and of course, there are always a few things you end up wanting for yourself,” said Kris. “If you know you’re going to shop, then you might as well make every purchase count. I’ve experienced the savings myself with Shopee VIP, and those savings really do add up.”
Shopee has been leaning on celebrity-led shopping through the year. Earlier in September, Gadget Pilipinas reported that fulfillment-by-Shopee orders jumped 2.5 times during the 9.9 sale as holiday shopping started. The Queen of All Shopee is expected to headline the next round of campaigns, with her debut set for later this September and more appearances to follow before the year ends.
For the latest deals, visit Shopee‘s official website.
Frequently Asked Questions (FAQ)
Yes. Shopee welcomed Kris back under a new title, Queen of All Shopee, building on the legacy of the “Kris Aquino-approved” seal that made her recommendations trusted for years.
Across the Shopee app: Shopee Live sessions, Short Dramas, and her ongoing shopping content, where she shares what she adds to cart and the deals she refuses to miss.
She will reign over Shopee’s 10.10, 11.11, and 12.12 mega sales, sharing picks and reacting to deals in real time.
She has been a Shopee VIP subscriber since December 2025 and highlights the daily 20% discount and other perks of the membership.
Per the press release, her debut lands later this September, with more appearances planned through the rest of the year.
Emman Tortoza
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
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