The National Basketball Association (NBA) and Salmon have just announced a multi-year marketing partnership that makes Salmon an Official Partner of the NBA in the Philippines.
NBA – Salmon Partnership
The announcement was made at NBA House Philippines 2026 over the weekend in Makati City by NBA Head of Southeast Asia and Asia Marketing Sheila Rasu, NBA Asia Head of Growth and Innovation Ed Winkle, and Salmon Co-Founders George Chesakov, Pavel Fedorov, and Raffy Montemayor.
Salmon will engage Filipino basketball fans through NBA-themed consumer promotions, fan events, and NBA-branded premiums. Additionally, the brand will have a presence at marquee NBA events in the Philippines, including serving as a supporting Partner of the NBA House Philippines.
NBA House Philippines was a free, immersive basketball experience and fan event taking place at SPACE in One Ayala.
Beginning with the 2026-2027 season, Salmon will also serve as Presenting Partner of NBA 3X Philippines Open, a 3-on-3 tournament featuring men’s and women’s teams and authentic NBA entertainment.
“Basketball is a part of our daily lives as Filipinos, from the courts in our barangays to the TV screens in our homes, and it is woven into the country’s cultural fabric,” said Montemayor. “We want Salmon to work the same way: a reliable partner that is present for everyday money moments and a brand that brings people together. Aligning with the NBA, one of the most recognizable brands in the world, is a natural, strategic move to connect with Filipinos through something they love.”
NBA games are broadcast in the Philippines in One Sports, RPTV, NBA TV Philippines, and streaming platforms Disney+, Pilipinas Live, Prime Video, and NBA League Pass.
Filipino fans can follow the NBA’s localized social media accounts on Facebook, TikTok, and X. Additionally, official merchandise is available at the NBA Stores at GH Mall, SM Mall of Asia, SM Megamall, and at NBAStore.com.ph.
Meanwhile, to learn more about Salmon, visit the official website. The app can also be downloaded via the Apple App Store and Google Play Store.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
Ram Ronquillo
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
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