Nothing has just announced that Charli xcx is its latest Shareholder and the first Global Brand Ambassador.
“When I’m creating, I’m always thinking about how my work will be experienced out in the world and I love how Nothing headphones sound and are designed. Its ethos of prioritising creatives is really something I look for when working with a partner.”
Charli xcx
Nothing – Charli xcx – Global Brand Ambassador and Shareholder
As a Shareholder, Charli joins The Weeknd, Casey Nistat, and Swedish House Mafia, who back the company as a maker of award-winning technology.
“I’ve been a fan of Charli’s work for years, and what struck me when we started talking was how much we agreed on. The tech industry has spent a decade making everything quieter, more minimal, more monotonous. Charli has spent her career going the other way in pop. We want Nothing to feel more like that. She’s joining as a shareholder and partner, and the campaign launching today is just the start of what we’re working on together.”
Carl Pei, Nothing Co-Founder and CEO
A global campaign with Charli xcx in London launches today under the name ‘NOTHING (CHARLI XCX)’. In the campaign, she wears the headphone (a) for five days straight, highlighting the 135 hours of playtime.
The company recently raised USD 200 million in a Series C round at a USD 1.3 billion valuation. The partnership with Charli xcx signals what that scale is now being directed toward – a new kind of company at the intersection of technology and culture, built in partnership with the creative community.
To learn more, visit the official website.
Ram found his love and appreciation for writing in 2015 having started in the gaming and esports sphere for GG Network. He would then transition to focus more on the world of tech which has also began his journey into learning more about this world. That said though, he still has the mentality of "as long as it works" for his personal gadgets.
