According to a report by Lei Feng Network, OPPO has decided to restructure its brand lineup, reinstating realme as an official sub-brand to enhance collaboration and resource efficiency.
With the new structure, OPPO will be the primary brand, with realme and OnePlus as distinct sub-brands targeting varied markets. In terms of leadership, realme founder and CEO Sky Li will oversee the sub-brand operations overall, while OnePlus China head Li Jie retains his duties.
realme fully joins OPPO’s after-sales network for better coverage and consistency, with the brand’s launch schedule to proceed as planned, with the realme Neo8 launching in China this month, according to Digital Chat Station.
In the Philippines, neither OPPO nor realme have issued any announcements regarding the matter.
Frequently Asked Questions (FAQ)
Q: Why is realme becoming an OPPO sub-brand?
A: To strengthen team collaboration, streamline resources, and clarify internal roles.
Q: Does this affect realme’s product launches?
A: No, devices like the realme Neo8 are set to launch on schedule with no changes to planning.
Q: What changes for realme customer service?
A: Full integration into OPPO’s network improves service access and uniformity.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
