Tokyo Game Show 2025 Unveils Full Organizer Programs, Special Collaborations, and Exclusive Merchandise Ahead of Opening

TGS 2025 Merch

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Tokyo Game Show 2025 is happening!

Tokyo Game Show 2025 is ramping up excitement as the Computer Entertainment Suppliers Association (CESA) unveils the final details of all official programs just a week before the event kicks off. This year’s TGS promises to be a major spectacle for gaming fans and the industry, blending exclusive attractions, industry keynotes, and fan-focused activations across four days at Makuhari Messe in Chiba City.

Organizers have finalized a packed schedule filled with stage programs for both industry insiders and the public. The event’s opening ceremony, set for September 25, will feature remarks from CESA Chairman Haruhiro Tsujimoto and a special keynote delivered by Hideaki Nishino, President and CEO of Sony Interactive Entertainment, who will discuss the ongoing impact of the PlayStation Store on the gaming industry. Special emphasis is placed on anniversary celebrations for several iconic franchises, with producers from series like Tales of, eFootball, and Like a Dragon taking the stage for commemorative talks. Live programming such as Game Sanpo’s exclusive YouTube coverage and the anticipated “Sense of Wonder Night 2025” indie showcase are expected to draw significant online and on-site audiences.

The event’s unique appeal extends beyond presentations, as TGS2025 brings themed food offerings in collaboration with major game studios and a dedicated food court. Fans will get to savor exclusive menu items inspired by popular titles from Konami, Bandai Namco, Capcom, and others, alongside limited-time culinary experiences such as the Kewpie egg topping project. Merchandise enthusiasts will find over 60 event-exclusive items available only at the venue, with coveted collaborations featuring Resident Evil Re:quiem, Nioh, Momotaro Dentetsu 2, and Sonic the Hedgehog, making TGS2025 a must-visit for collectors.

Tokyo Game Show 2025 Program 1

Cosplay returns in full force with an expanded, open-air zone and improved facilities. Meanwhile, the newly launched TGS BOOSTERZ influencer program welcomes top gaming personalities, including Kayane, Nine-tailed Cat, and XYG Hanzai, aiming to amplify the event’s global reach. A highlight for gaming professionals and indie studios is the “International Party Indie Night,” an after-hours event designed for networking and celebration on September 26.

Fashion takes center stage as BEAMS signs on as TGS2025’s exclusive staffwear partner, promising crossovers between gaming culture and lifestyle. Organizers are confident that this year’s show will attract up to 250,000 visitors, combining two business days and two general public days, with support from longtime partners such as Nikkei Business Publications and Sony Music Solutions.

Tokyo Game Show 2025 Program 7

Official updates and live event streaming will be available across X, Instagram, Facebook, TikTok, YouTube, and Twitch, ensuring that the excitement of TGS2025 resonates worldwide. As TGS approaches its 30th anniversary milestone, this year’s event is positioned to showcase the future of gaming while celebrating the medium’s rich legacy.

Tokyo Game Show 2025 Program 11
Virtual tryout of me wearing one of the merchs.

Major Highlights:

  • Organizer Programs Decided: All official event stage schedules and programs are set, including opening and closing ceremonies, keynote speeches, special talk sessions, and live entertainment.
  • Collaborative Food Stalls: TGS2025 introduces a new range of collaboration foods inspired by top game titles, including themed dishes from franchises like Bomberman, Sonic, Astrobot, Resident Evil, and more. Kewpie will serve as the official food partner, offering free specialty egg toppings on select menu items.
  • Exclusive Merchandise: Over 60 types of TGS2025 official goods, including apparel, accessories, and collectibles, are to be sold exclusively onsite. This year also brings exclusive collaboration items, with T-shirts and mugs featuring only-at-TGS2025 crossovers with iconic franchises like Resident Evil, Nioh, Momotaro Dentetsu, Sonic, and Little Nightmares.
  • Cosplay Area Expansion: The cosplay area returns, expanding to both indoor and outdoor locations on September 27 and 28, with early access changing rooms to ease congestion. Cosplayers can register for ¥2,000, which includes changing and cloakroom fees.
  • Celebrity Appearances & Special Sessions:
    • The opening ceremony on September 25 will feature CESA Chairman Haruhiro Tsujimoto, who will preview the future of TGS and the game industry report for 2025.
    • PlayStation’s Hideaki Nishino headlines the keynote on “Game Market Disruptors: The Impact of PlayStation Store.”
    • Anniversary Title Talk brings together the producers of Tales of, eFootball, and Like a Dragon franchises, celebrating major milestones.
    • YouTube’s Game Sanpo will livestream from the TGS stage exploring METAL GEAR SOLID Delta, and the Japan Game Awards Future Division will spotlight the most promising unreleased titles.
  • Indie & International Focus: The “Sense of Wonder Night” recognizes groundbreaking indie games, with finalists chosen from 165 entries. An International Party Indie Night will foster global networking on September 26 for exhibitors, press, influencers, and invited guests.
  • Official Influencers & Fashion Collaboration: This year’s TGS BOOSTERZ influencers are Kayane, Nine-tailed Cat, and XYG Hanzai, representing diverse voices in global gaming. Moreover, BEAMS is the new official staffwear partner, bringing street fashion flair to the event.
  • Massive Attendance Expected: TGS2025 expects to welcome around 250,000 attendees over four days, with distinct business and general public sessions. Event details, merchandise sales points, and special program schedules are accessible on the official TGS2025 website and social media channels.

With the 2026 event already announced and marking the 30th anniversary of TGS, this year’s edition promises to set new standards in fan engagement and international collaboration.

Tokyo Game Show 2025 Program 3
Gian Viterbo
Founder, Chief Editor, and Sales Lead at Gadget Pilipinas | Website

Giancarlo Viterbo is a Filipino Technology Journalist, blogger and Editor of gadgetpilipinas.net, He is also a Geek, Dad and a Husband. He knows a lot about washing the dishes, doing some errands and following instructions from his boss on his day job. Follow him on twitter: @gianviterbo and @gadgetpilipinas.

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