LG Electronics formally introduced its next-generation xboom speaker lineup at a high-energy launch party held at Xylo at the Palace in BGC. The event showcased the LG xboom AI speaker collection, which features AI Smart Sound technology and creative direction by global icon will.i.am.
The 2025 xboom AI lineup includes four models designed for different listening preferences. The devices have been meticulously tuned by will.i.am as LG xboom’s Experiential Architect to deliver richer, warmer tones and an immersive listening experience that blends cutting-edge technology with vibrant pop culture.
Which models are included in the new lineup?
Stage 301 serves as the flagship model designed for home entertainment and social gatherings. It delivers room-filling audio through its 6.5″ woofer paired with dual 2.5″ midrange drivers, creating a comprehensive sound profile that covers deep bass to clear mids. The integrated microphone controls make it particularly suitable for karaoke sessions, allowing users to easily manage vocal input during performances.
Bounce prioritizes portability without sacrificing audio quality. Despite its compact form factor, the speaker incorporates dual passive radiators that enhance bass response, while twin dome tweeters ensure crisp high-frequency reproduction. This combination allows the Bounce to deliver bold, full-range sound that belies its smaller size, making it ideal for users who need quality audio on the move.
Grab focuses on ultimate portability and convenience. Its tube-shaped design houses a 16mm tweeter that produces crisp, clear sound with particular emphasis on vocal clarity and high-frequency detail. The cylindrical form factor includes hanging capabilities, making it versatile for outdoor activities, travel, or situations where traditional speaker placement isn’t practical.
Buds is LG’s entry into premium wireless audio. These earbuds feature graphene-coated drivers, a material known for its superior acoustic properties that deliver detailed, high-clarity audio reproduction. The advanced noise cancellation technology blocks external distractions, while the three-microphone array ensures clear voice transmission during calls, even in noisy environments.
What activities were done at the launch?
The event centered around a K-Pop Dance Challenge featuring several local dance groups: DazZ Official, Excrementum, Kairos, Principtium, and Psycho. Each group brought their unique style and choreography to the competition stage. Principtium claimed the championship for their standout performance, while Kairos secured second place and Psycho took third. The remaining teams received LG xboom Bounce speakers as consolation prizes.
Musical performances included NEW:ID, a rising pop group that performed tracks like “Ghost,” “Killing It Girl,” and “Deja Vu,” and Zephanie, the Idol Philippines 2019 Grand Champion, who delivered renditions of “Problem” and “Bang Bang.” DJ Dara concluded the evening with her signature mix of upbeat tracks.
How did the performers respond to the xboom technology?
NEW:ID emphasized the importance of sound quality for their performances, noting that bass helps them get “more in the zone” and brings their full energy to the stage. They described the LG xboom AI as “loud, powerful” with beats that “hit hard.”
Zephanie highlighted LG’s role in her journey, both on stage and in everyday life. She appreciated having a reliable speaker for rehearsal playlists and relaxation music, expressing confidence in performing with LG’s support.
What technology features distinguish the xboom AI speakers?
The speakers incorporate AI Smart Sound technology designed to adapt to surrounding environments. This allows the devices to deliver rich, immersive listening experiences tailored to specific settings and user needs. The will.i.am collaboration focuses on achieving warmer tones and enhanced audio quality through precision tuning.
For more information, visit LG’s official website or follow the brand on Facebook, Instagram, and TikTok.
Emman has been writing technical and feature articles since 2010. Prior to this, he became one of the instructors at Asia Pacific College in 2008, and eventually landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for almost 3 years.
